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Content Marketing Institute
12,845 followers -
All things Content Marketing
All things Content Marketing

12,845 followers
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Content Marketing Institute's posts

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Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively.

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Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast.

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In this week's podcast, Robert and Joe discuss Super Bowl ads, Snapchat’s all-important IPO, and Medium’s new subscription model. Rants and raves include the dark side of content marketing; then they wrap up with an entrepreneurial inspiration in our example of the week.

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With the right strategy and content, any brand or product can find a loyal and active audience in #socialmedia. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.

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If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing.

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Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference.

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Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success.

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You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective.

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Optimize the content you’re creating to become the superhero your sales team needs. Check out this free download today.

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Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.
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