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Content Marketing Institute
12,896 followers -
All things Content Marketing
All things Content Marketing

12,896 followers
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The average percentage of total marketing budget spent on content marketing is 26%. [Learn more in our research report: http://cmi.media/2018b2b]

#contentmarketing
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Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget.
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Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say.
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Inspire the use of technology and strategy in your content marketing efforts. Be a speaker at the #ContentTECH Summit in San Diego in April: http://cmi.media/cts19cfs

#contentmarketing #martech
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Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands.
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Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways.
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Kathy Klutz Guest joins the #CMWorld Twitter chat to discuss what improv techniques we can borrow to help inform our content marketing. It's an hour you won't want to miss. Preview: http://cmi.media/gnm6
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Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers.
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With sessions from Adobe, Marriott, Cleveland Clinic, Capital One, and more, you won't want to miss this year's Content Marketing World. Code LI100 to save $100 at checkout. http://cmi.media/1lah

#CMWorld #contentmarketing
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Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination.
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