Profile

Cover photo
Verified name
12,802 followers|2,698,721 views
AboutPostsCollectionsPhotosYouTube

Stream

 
Attend the one content strategy event specifically designed for marketing practitioners. Join us in Las Vegas for the Intelligent Content Conference! http://cmi.media/zqmc
1
Add a comment...
 
What role does empathy play in delivering great customer experiences? And how does cultivating empathy impact your content? Let's discuss with special guest Jason Schemmel, social media manager at HarperCollins Christian Publishing. Preview the questions: http://cmi.media/najs
2
Add a comment...
 
To become a better writer and provide more value to your readers, get rid of these words sooner rather than later.
Put your content on a diet. Get rid of these 15-plus words and improve your readers’ experience – Content Marketing Institute
1
Add a comment...
 
You won't want to miss our next webinar as we explore customer-first strategies – getting content and SEO to work together to create long-term returns. Learn more: http://cmi.media/358k
1
1
Add a comment...
 
In this week's podcast, Robert and Joe explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Their rants include a soda promotion that fizzled out; then they wrap up with a lesson on finding your growth potential through content.
We explore Facebook's Journalism Project, find irony in a transparency attack on Star Magazine, share rants, raves, and more – Content Marketing Institute
2
1
Add a comment...
 
Sign up for our FREE virtual event dedicated to content marketing technology. You'll hear form speakers like Gini Dietrich, Matt Heinz, and Mark Bernstein. Learn more: http://cmi.media/ne5e
2
2
Add a comment...
 
While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that.
Learn how a content amplification strategy helps your content gain shares and links to build authority and drive traffic – Content Marketing Institute
2
1
Add a comment...
 
Though 80 years old, Napoleon Hill’s Think and Grow Rich offers some clear takeaways that most corporate marketers simply do not embrace. Here’s Joe Pulizzi's take on seven chapters spot-on for content marketing.
Learn Joe Pulizzi’s seven takeaways for content marketing from Napoleon Hill’s 80-year-old book, Think and Grow Rich – Content Marketing Institute
4
2
Add a comment...
 
A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial only calendar to an eight-step content process.
Learn how to produce high-volume, high-quality content from a marketer who crafts about 300 content pieces a year – Content Marketing Institute
2
2
Add a comment...
 
Do you waste time creating, producing, promoting and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips.
Follow these 10 tips to optimize your content creation process (and save time) – Content Marketing Institute
4
Add a comment...
 
Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program. But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
Gain powerful insights from your customers for your content marketing without the power of tech. Instead, start talking – Content Marketing Institute
2
2
Add a comment...
 
As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object.
To design the right technology stack to create personalized customer journeys, evaluate your situation and future needs – Content Marketing Institute
4
1
Add a comment...
Content Marketing Institute's Collections
Story
Tagline
All things Content Marketing
Introduction
Welcome to the Content Marketing Institute (CMI), a UBM company. We are home of Chief Content Officer Magazine and the event Content Marketing World. Our goal is simple: we want to help you with the how-to of content marketing.

Want more? Sign up for our free newsletter: http://cmi.media/getemail
Contact Information
Contact info
Email