Brands can access many of the same data points today, and those that do can better personalize content: NFL.com is using social login to allow visitors to register and sign into its website. Not only does NFL.com then personalize the site experience, but it also sends highly personalized emails.
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them.
But wouldn’t it be great to