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Lee Odden answers questions on the value of content marketing http://ow.ly/y8veS
[caption id="attachment_16979" align="alignnone" width="500"] Content Marketing Sage or Ice Giant?[/caption] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did...
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Improve customer trust with content that meets editorial standards of publishers, editors, bloggers, event and association planners. 
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3 Ways to Personalize B2B Content Marketing
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Don't forget the basics in your content marketing. http://ow.ly/uKd9G
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3 newsjacking tips for word of mouth marketers. This requires human ingenuity. Good examples. ow.ly/sNBPy
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Content for Biz Inc.

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Interesting. Defines social Identity as: “The information about an individual available in social media, including profile data as well as ongoing social activity.”
Brands can access many of the same data points today, and those that do can better personalize content: NFL.com is using social login to allow visitors to register and sign into its website. Not only does NFL.com then personalize the site experience, but it also sends highly personalized emails.
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Find out how custom content helps publishers extend their reach.
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New tools to track your LinkedIn content performance on a monthly basis.
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it be great to
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Decision makers long for good reporting and data visualization.
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Advertisers may save the day for hard news by creating campaigns that tell stories and respect the news environments that are highly valued by readers.
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Good ideas on how anyone can peak media interest. Of course, be interesting. http://ow.ly/rsEkq
Having trouble getting the press' attention? Be a first responder. Help reporters when there's nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
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In their circles
35 people
Have them in circles
13 people
Michael Porcaro's profile photo
Coast Mac's profile photo
construction machinery's profile photo
Deng Betty's profile photo
beezcontent's profile photo
FSW's profile photo
Andrew Gillman's profile photo
Ai Hiura's profile photo
jim long's profile photo
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