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Content Analysis Tool (CAT)
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Today's a great day! Unlock the ultimate Black Friday Web Agency Toolkit for amazing deals! #webagencytoolkitwebagencytoolkit.com from +GatherContent including a great deal from CAT, the Content Analysis Tool.
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New at +CMS Critic Tips for getting the word out about your CMS System by +Kaya Ismail. Great ideas to apply to your content strategy planning.  
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Has anyone else had an occassion to scrap most of the website rather than full audit and migration? 

Would you feel the same way about Intranets?
 
And... +Gerry McGovern reminds us that sometimes it's better to just scrap all of the content and start fresh!

"When dealing with a large, complex, old and out-of-date website, a content audit can be a waste of time and money."

I love this because I constantly — CONSTANTLY — see people telling other people to never remove content, no matter how buried or old, or they'll hurt their SE rankings; there's always some way to rehash it.

Ugh! That's advice that misses the point every time, and also which reflects badly on the advisor's knowledge of content strategy. And it usually means small websites.

#audits     #ROT   #cost
When dealing with a large, complex, old and out-of-date website, a content audit can be a waste of time and money. Recently, I dealt with an organization that had 100000 pages on its public website. It was vast and unmanaged. Shortly after the web team began a content audit of the site it became ...
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+Jeff Eaton is taking content modeling past blobs and into structured land at #csforum13  
 
Jeff Eaton with dire warnings about how structured content breaks down (and what to do about it.) He promised "almost no inspirational content" but surely, this shirt disproves that statement. #csforum13
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You get clarity, and you get clarity. EVERYONE GETS CLARITY. +Clinton Forry makes a clear case for Content Strategy.
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Get the view from above at Localization World

Developing a Global Content Strategy:  Val Swisher of Content Rules, Inc and +Paula Land of Content Insight will lead full day workshop at LocWorld on October 9th in Santa Clara, CA. 

We'll cover the 7 essential components to global content strategy from content audits to actionable recommendations for building content that fits local and global business contexts.

See the description: http://www.localizationworld.com/lwsv2013/programDescription.php#P03
Photo credit +Jonathon Colman 
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Very excited to announce publication of founder Paula Land's new book, Content Audits and Inventories: A Handbook. Available now in paper from Amazon and Barnes and Noble; ebook coming soon.
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We can't resist content strategy paired with heroic CATs!  +MarketWatch's Therese Poletti examines how storytelling made this video go viral and what you need to consider if you truly want to make engaging video content.
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Excited for XML Press new releases (especially the one about content inventories and audits!) Check out the Language of Content Strategy by Scott Abel and Rahel Bailie on sale now. 
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Dare Conference Live Stream is a must view and lucky us, the recordings are also available. Unbelievable asset for digital pros who want to build collaboration and communication skills. 
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How to determine and live by your core values and why content strategists are best placed to help achieve this. +Jonathon Colman at #csforum13  
 
Core Values and Content Strategy: http://www.slideshare.net/jcolman/sine-qua-non-core-values-and-content-strategy

My new presentation at #csforum13 in Helsinki.
Core values aren't created; they're found. They're not selected; they’re discovered. For most of our organizations and clients, content is not -- and never wi
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Thanks for sharing! :)
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All of the Internet's necessary elements in one piece of content. +Scott Pierce where do we go from here? 

http://giphy.com/gifs/483CQ50Cd83Uk
Find more of the best Music GIFs on Giphy
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To the horizon! 
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Home page for the CAT, the Content Analysis Tool. Designed by content strategists, CAT creates data-rich, user-friendly content inventories.
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