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Predictive marketing and predictive modeling are the missing link between analytics and actual targeting: http://connexity.com/blog/2016/08/what-exactly-predictive-marketing/
The goal of using data as a marketer is simple: You want to reach the right audience, with the right message, at the right time. When it comes to sophisticated targeting, historical data can only take you so far. Once you’ve established the patterns that your audiences are taking, how do you translate insight into action?Enter predictive marketing and predictive modeling, the missing link between analytics and actual targeting. Today’s most innov...
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