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As we move into a brave new world of highly targeted advertising, there is no doubt that personalization and programmatic will continue to fuel one another. http://bit.ly/2blldTi
Studies show that consumers strongly prefer personalized experiences, and it’s becoming more important than ever for marketers to provide these customized experiences to remain competitive. By the end of 2015, programmatic ad spending reached almost $15 Billion, and is expected to reach at least $20 Billion in 2016. On top of that, an eConsultancy study found that 62% of online retailers are practicing some form of personalization. As we move in...
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