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How hitwise can help marketers run successful AdWords campaigns http://bit.ly/2cjnyOZ
This summer, Google announced two changes that will significantly impact AdWord marketers: 1) Google’s Keyword Planner is now combining similar keywords to report on average searches for keyword groups instead of individual terms. 2) They’ve (thankfully!) increased the number of characters marketers can use in AdWords. This first change doesn’t seem like a big deal,... read more
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In the 1st quarter of 2016 there were over 107 million visits to top #financial sharing sites #hitwise http://bit.ly/2axzMPj
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Predictive marketing and predictive modeling are the missing link between analytics and actual targeting: http://connexity.com/blog/2016/08/what-exactly-predictive-marketing/
The goal of using data as a marketer is simple: You want to reach the right audience, with the right message, at the right time. When it comes to sophisticated targeting, historical data can only take you so far. Once you’ve established the patterns that your audiences are taking, how do you translate insight into action?Enter predictive marketing and predictive modeling, the missing link between analytics and actual targeting. Today’s most innov...
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As we move into a brave new world of highly targeted advertising, there is no doubt that personalization and programmatic will continue to fuel one another. http://bit.ly/2blldTi
Studies show that consumers strongly prefer personalized experiences, and it’s becoming more important than ever for marketers to provide these customized experiences to remain competitive. By the end of 2015, programmatic ad spending reached almost $15 Billion, and is expected to reach at least $20 Billion in 2016. On top of that, an eConsultancy study found that 62% of online retailers are practicing some form of personalization. As we move in...
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Compared to the same day last week, online visits to Amazon.com were up 57% on Prime Day. #hitwise http://bit.ly/29RKfYS
Amazon.com registered 81.6 million visits from U.S. mobile and desktop browsers on July 12th—the second annual Amazon Prime Day—according to Hitwise, a division of Connexity. While impressive, the number of visits to the website fell about six percent below what Hitwise reported the retail giant received on the first Amazon Prime Day (July 15, 2015) when there were an estimated 86.4 million visits. The decline in visits to Amazon.com may not tran...
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Our Paul Martecchini talks 'Dynamic Creative in a #programmatic‪   World', originally in MediaPost http://connexity.com/articles-white-papers/dynamic-creative-programmatic-world/
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What does “audience modeling” or “look-alike modeling” really mean? bit.ly/2cjlOoU
Marketers use audience modeling in order to find and connect with new customers. But what does “audience modeling” or “look-alike modeling” really mean?Let’s distinguish between two types of audiences: Observed audience: Customers who were directly “observed” taking a specific action, such as clicking an ad, filling out a form, or purchasing a product. Observed audiences are often used as the basis for a “seed set,” which can be used to model a l...
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Breakdown of the most common ways to segment audience data and how these segments can be used. http://bit.ly/2aPoSVl
Marketers segment their audience into smaller subsets in order to target the right people with the right message. Because there are countless ways to group types of consumers, audience segmentation can be overwhelming and, at times, tough to wrap your head around.Here is a breakdown of the most common ways to segment an audience, and an explanation of how these types of segments can be used to achieve specific goals.DemographicWhat this is: Age, ...
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Nearly 6-in-10 "coupon" searches originate on a mobile device. Learn more: http://bit.ly/2botPbz
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Behind the Curtain: eCommerce Cart Abandoners Speak Out on Why They Left. Learn how to save the sale: http://bit.ly/2abIVgn
Ready to reduce your abandonment rate? Learn about common issues that lead to abandonment, and what abandoners really need in order to come back and complete the sale.
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In terms of online search, Pokémon is bigger than Donald Trump, Hillary Clinton and Bernie Sanders…combined! http://bit.ly/2a3LBNi
The launch of Pokémon Go, a mobile game which now sits atop both the iTunes and Google Play app stores, resulted a surge of interest by an estimated 10.5 million Americans during the first two weeks of the game’s American release, according to an analysis conducted by Hitwise, a division of Connexity. Online searches related to... read more
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Find out Connexity's latest learnings from Dynamic Creative Optimization campaigns‬ http://bit.ly/1OwuVej
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We help marketers find, get & keep customers. Follow us for original thought leadership on retail, programmatic ads, search, SEO & consumer insights from Hitwise.