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Competitive Marketing Advantage
720 followers -
Helping Companies Differentiate in a Crowded Market
Helping Companies Differentiate in a Crowded Market

720 followers
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Real-time, #digital data has unlocked entirely new ways of understanding customers so that targeted #marketing efforts can ensure that #brands reach the right customers with the right messages. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/TbxJ30lp55W
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When targeting #eCommerce #prospects understand not only the broader buyer’s journey -- awareness, consideration, & decision -- but the specific journey that buyer's undertake when purchasing. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/ZyVm30lmbNw
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A landing page is the bridge between a #marketing #website & what users are searching for. Content must be relevant & add value to get consumer to register, purchase or respond to #call-to-action. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/qunb30llziP
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Frictionless #shopping strategy removes all non-value tasks & puts consumer in control from finding items & receiving personalized promos to checking out using #mobile #payments & #loyalty points. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/1QEl30ldWF0
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#Design, including #color, influences #consumer behavior. Your customers & prospects respond favorably & strongly to a color only if that color “fits” your #brand and your #eBusiness. #Marketing #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/5VjG30lbO0r
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#Consumers #unsubscribe when #brands overwhelm them with irrelevant #marketing & #eCommerce #digital offers. If it's not personalized there’s a fine line between being effective & being annoying. #CompetitiveMarketingAdvantage.com #eCommerceDIgitalCMO.com http://ow.ly/VmZq30l7f3a
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#UserExperience #design is a journey, not a destination. One must keep iterating, improving & experimenting with new ways of doing things to adapt to users’ changing habits to stay relevant. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/a8fj30l6gO6
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An #omnichannel #marketing strategy is critical to engage consumers with a personalized & memorable experience as they jump from tablet, to mobile, to in-store, & back to online #eCommerce. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/NQp130l1S1f
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Display #ads are more than just an image with a #brand affixed to it. When done strategically they can be a measurable response to #marketing efforts, drive #UserAcquisition & #conversions. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/CmI030l0JUg
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Focus on #strategy & building relationships with customers through ongoing #communications, #promotions, #loyalty & #engagement is critical for long-term success vs. 1-off sales & short term hits. #CompetitiveMarketingAdvantage.com #eCommerceDigitalCMO.com http://ow.ly/IaoI30kYJLm
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