- CollinKromke.comBlogger, 2014 - present
- American Family InsuranceSocial Media Administrator, 1992 - present
- SocialPoser.comBlogger, 2011 - 2013
How an insurance company created a thriving internal network
American Family Insurance was known as a stodgy company. Then it started allowing comments and even 'dislikes' on its internal network.
"Social Network Adoption" cartoon | Tom Fishburne: Marketoonist
Marketers have been closely watching the explosive growth of the latest social network, Snapchat. The social app now shares more that 350m p
Sellarketers: The Rise Of New And Modern Social Salesperson | Social Med...
So what exactly is “sellarketing”? It’s the convergence of sales and marketing skills needed to be a successful modern social sales person.
The Death Of Social ROI — Companies Are Starting To Drop The Idea That T...
Social media managers are focusing on reach and engagement instead of ROI.
Selling With Social Media: A New Direction for Businesses
Do you use social media to grow your business?Are you wondering how social media can help you sell more products and services?To learn about
10 Quick Tips for Getting More Business Value Out of Twitter
Ready to juice your business' Twitter presence for more ROI? Here are 10 tips to get going.
This Company Will Only Accept 'Twitter Resumes' For A Six-Figure Job
You need to understand social media.
Why Citibank Eliminated Its Digital Marketing Department
"It's not a department at Citi, not at our agency ... I don't want it to be at our partners."