You are out of your goddamned minds.
The Web is supposed to make it easier FOR YOUR CUSTOMERS. Not easier just for you.
You are in a service business - and the only difference between you and the next guy is the service you provide - and the effort you put into it. It is NOT acceptable to foist a 20, 30 or 50 field web form on your customer and say 'Here - fill this out'. It's worse than unacceptable - it's lazy, it's unprofessional and it raises more questions and lack of confidence than it answers.
You may think it makes it easier for YOU; It does NOTHING for your customer except overwhelm them. They can, and they will - choose to do business with someone who puts in more effort and who uses the web to augment their service, not try and replace it's human element.
If you rely on personal relationships in your business -- try using the web to CONFIRM decisions you make with your clients - not to lazily replace the consultations where you are expected to help the customer and earn your money.
This is like the Yike Bike - same high centre of gravity too far forward over the front wheel.
I think this a good thing, although public comments on news editorials on the web are clearly being astroturfed by party flacks. Way less effective than attack ads though.
May be a business model in there. One thing is certain, the campaign rules and slander/libel laws will probably take a long time to catch up. I mean, how do you know its not satire ?
You are essentially eating an endangered species.
Think about that the next time you buy some spicy tuna rolls from the deli or the supermarket - or load up the starkist chicken of the sea with mayo and celery.
This sanctimonious rant brought to you by the society for the elimination of shitty deli and supermarket sushi.
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