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Colin Kelly
Works at Broadcaster and Journalist
Attended Napier University
Lives in Glasgow
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Colin Kelly

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I'm in Dumfries today running a workshop sharing the benefits of cloud computing. It's a 'Digital Boost' session in association with Business Gateway, and there will be one running near you soon. If you run a business, why not take advantage?! 
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Colin Kelly

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Facebook Reactions have arrived as the social network updates its LIKE button. 
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Colin Kelly, upcoming radio shows.

Sun 29 May: 2200 - 0200 Clyde 2, Forth 2, and across the Bauer 'Greatest Hits Network'. Listen via http://www.thegreatesthits.co.uk

Sun 5 June: 2200 - 0200 Clyde 2, Forth 2, and across the Bauer 'Greatest Hits Network'. Listen via http://www.thegreatesthits.co.uk

Mon 13 June: 0600 - 1000 Clyde 2, Forth 2, and across the Bauer 'Greatest Hits Network', (Scotland only) Listen via http://www.thegreatesthits.co.uk

Mon 25 July - Fri 29 July: 1120-1145 BBC Radio Scotland 'Online Review' (on Kaye Adams programme).
Playing the best songs from the 60s, 70s and 80s with the cream of the last 20 years
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Colin Kelly

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More and more businesses like to see themselves as ‘content creators’.

Few act like it.

If you’re serious about your content business, you’ll set things up to publish material as Facebook Instant Articles and Google’s AMP service.

Why? Because your audience will appreciate getting the content they want, on the platform they enjoy it the most, at lightning fast speeds.
Once you’ve experienced Instant Articles as a user, you become frustrated and intolerant at businesses not using it, because their stuff takes longer to load. The experience just isn’t so good.

After a period where Instant Articles were only available to select partners, Facebook has now rolled out Instant Articles to everyone with a business page. There’s a step by step process which it walks you through. If you want to keep things simple with basic design you can, but if you want to fully customise and brand it all up you can do that too.

Setting my blog up to auto post Instant Articles and AMP took almost a full day, but I had very little knowledge of what I was doing. There was a lot of trial and error and a lot of false starts before I realised that my WordPress blog could use the handy plug-in which makes things very simple.

I reckon now I could set it up from scratch in a little over an hour.
The point is, if me on my own can set it all up, and I know other very small business owners who’ve done the same, then what is stopping some of these bigger businesses?

If you’re serious about the content creation business, prove it.

And if you need help setting up your site to public Facebook Instant Articles, please get in touch by sending a message on Facebook or by visiting the contact form on my website and I’ll see what I can do.
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Colin Kelly

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Social media training, Isle of Skye.

Join me and get real business results from Facebook, Twitter, Linkedin, YouTube and the rest.

Next workshop in Portree Monday 16 May. Tickets and more info at the link below.

https://www.eventbrite.co.uk/e/social-media-training-for-isle-of-skye-hospitality-and-retail-businesses-tickets-23104753941
Social media should be working FOR you, delivering real value to your business every single day. It should never be a chore, a drain, or something you do without knowing for sure it's helping your business grow. Businesses on the Isle of Skye are in a fortunate position as you do enjoy a certain amount of footfall, especially during the main season. But there is a skill to transforming this level of interest into bookings, takings, inreased spend...
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Colin Kelly

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Sign up here and within an hour you'll have 100 digital marketing tips at your finger tips! http://www.colinkelly.net/live
Follow me on; twitter; like me on; facebook; Or get; linked. live. Get your free digital marketing e-book here. * indicates required. Email Address *. First Name. Last Name. Email Format. html; text. Colin on twitter. Latest tweets. E-mail Colin; |; Privacy Policy; |; T&C's; |; Accessibility ...
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Colin Kelly

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Sign up here and within an hour you'll have 100 digital marketing tips at your finger tips! http://www.colinkelly.net/live
Follow me on; twitter; like me on; facebook; Or get; linked. live. Get your free digital marketing e-book here. * indicates required. Email Address *. First Name. Last Name. Email Format. html; text. Colin on twitter. Latest tweets. E-mail Colin; |; Privacy Policy; |; T&C's; |; Accessibility ...
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David Bowie.  His work, influence and passion for creativity will live forever.  Here he is giving a truly unique interview. 
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Conflict Marketing

In the early days you could have an idea, communicate it and watch it spread through social networks.

Then, things got busier, so you had to have a story.

That worked for a while but Twitter, Facebook et al continued to attract more users and the amount of content on them expanded exponentially to the point where the story was no longer enough, you needed participation – something for people to actually do (see the Ice Bucket Challenge.)

Now, that’s not enough either to get noticed and have your idea spread.

You need conflict.

One example would be the Charlotte Proudman/Robert Carter-Silk exchange from last year.

Another would be Sandi Thom’s video rant about not making radio station playlists.

An element of conflict is now essential for ideas to spread through social networks.

It needn’t always be intentional conflict – I’m not suggesting people who’s ideas spread through social media always set out to divide their audience and create a row, but there has to be an element of conflict for the idea to truly go viral.

It could be conflict within ourselves, or ‘friendly’ conflict – such as the debate about the dress being black and blue or white and gold.

And so we turn to this week’s story about Creative Scotland giving £15,000 in funding to artist Ellie Harrison for her project ‘The Glasgow Effect’ where she will use that money to live within the Glasgow city boundaries for an entire year.

The decision, and the money involved, has caused a huge row and a big debate.

Everyone is talking about Ellie and they’re very interested in what she’s going to create this year.

Job done.

Let’s suppose for a minute (and I’ve absolutely no evidence to suggest that things aren’t exactly as Creative Scotland and Ellie Harrison have described them) – that the money doesn’t exist.

Let’s take all the heat and controversy out of the entire situation – let’s imagine, for the purposes of this blog – that Ellie finds the money herself, decides she no longer needs it and hands back any cash she’s received.

So we now have a story with no conflict.

We have an artist, living in Glasgow, creating work she hopes people will engage with.

Just like all the rest.

It’s been a little over 24 hours and already Ellie’s project has generated thousands and thousands of words of discussion, debate and engagement. Everyone weighing in on everything from poverty and diet in Glasgow, to the definition of art, to how public bodies are funded, to the reality of life for an artist.

That’s a pretty big impact.

And that’s without Ellie Harrison or Creative Scotland really courting the publicity. There are a great many media opportunities they could have taken advantage of.

That’s a pretty decent return already for what, to Creative Scotland, represents a relatively small amount of money.

Perhaps it’s a damming indictment that it’s no longer enough to get on with the business you’re in – whether that’s working as a professional artist or being a florist on the high street – but it’s a simple fact of life in 2016.

If you want to get noticed, you need an element of conflict.

You need to understand how the game is played.
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Tagline
Broadcaster, journalist, Scottish voiceover, social media and media relations training.
Introduction
Colin Kelly is a Scottish voice artist. He has one of Scotland's most recognised and trusted voices and has recently voiced commercials and presentations for Cisco, BBC 1 Scotland, SEPA Floodline, Tesco Bank, Vets 4 Pets, Scottish and Southern Energy, SP Energy Networks, Athleat, the National Museum of Scotland and Riverside Museum, Glasgow.

His background in newsreading and journalism means he is comfortable reading long form content and this has led to several e-learning providers choosing Colin as the voice for their training modules. 

Colin's voice is fresh, up-beat, authoritative and with a Scottish accent. Colin's vast broadcasting experience gives his voiceovers a versatility and with his own ISDN equipped studio and editing facilities he's available when you need him, even at short notice. He'll work with you until you're 100% delighted with the results. Click the link below to hear his showreel or email colin@colinkelly.net for rates and availability.

http://www.colinkelly.net/Voiceovers

Colin also delivers some of the country's most highly rated social media and media relations training, in partnership with Glasgow digital agency NSDesign.

Read Colin Kelly's blog for some ideas and advice on how to get your business noticed.

Education
  • Napier University
    Journalism, 1996 - 1999
  • Gryffe High School
    1990 - 1996
Basic Information
Gender
Male
Relationship
Married
Work
Occupation
Broadcaster, journalist, Scottish voiceover.
Skills
Scottish voiceover, journalism, broadcasting, audio editing, writing, corporate video production
Employment
  • Broadcaster and Journalist
    present
  • Colin Kelly Media Limited
    Owner, 2009 - present
  • NSDesign
    Head of Marketing and Training
  • BBC Scotland
    Presenter, 2011 - 2012
  • Clyde 1
    Presenter, 2006 - 2010
  • STV
    Gadget Presenter, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Glasgow