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John Holt's last day as Cobalt President, today. First day of retirement, tomorrow. Cobalt Founder, forever. #automotiveindustry   #retirement   #digitalmarketing  
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Get a $100 discount when you register for #DSES   with the code COBALTDD. Don't miss out a presentation by our best and brightest, Jon Quade! Of all the things to see in Vegas,  you won't want to miss this. #automotiveadvertising   #cardealership   #digitaladvertising  
https://www.eventbrite.com/e/2014-drivingsales-executive-summit-registration-10941996807?discount=COBALTDD
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Join us for the webinar that helps identify which advertising KPI's sell the most cars. This is a must webinar for every dealership.   #automotive   #digitaladvertising   #automotivemarketing  
http://www.cobalt.com/blog/advertising/webinar-presentation-dealership-metrics-win-championships/
Join us as we unveil how your ads can be served to the right shoppers, in the right channel, at the right time, every time.
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+Jason Jewert gone big time! Proud of you!!
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At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. #automotiveindustry http://hubs.ly/y066_-0
The Dealership Metrics that Win Championships. This presentation will begin on September 18, 2014 at 10:00 AM Pacific Daylight Time. Audience members may arrive 15 minutes in advance of this time. At the end of the day, what matters is how many cars you sell. So when it comes down to measuring ...
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The automotive industry and many others are following shoppers to stay in front of their customers where they spend their time consuming information.

Yet, how do business owners know social media is a legitimate space to market to customers? Here are some reasons why your dealership should be using social media and the most common misconceptions about social media marketing! #socialmarketing #automarketing #carpros 
Many car dealerships are adding social media as part of their marketing mix to engage with their customers and community. Yet, how do dealers know social media is a legitimate space to market to customers? Here are some monetized reasons why your dealership should be using social media and the most common misconceptions that should be avoided.
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In their circles
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When the Internet caught hold in the 90’s, consumers became more educated about what they should pay for a new car. Subsequently, many dealers adopted new tactics (like adding more services and accessories) and refined old ones to help sustain their profit margins. Today, the Internet continues to erode these areas even more and according to NADA, new car sales profits keep declining.

So, What’s a Dealer to Do? #cardealermarketing   #autodealerwebsites   #dealerdigitaladvertising  
This blog post takes a look at the effect of digital marketing on your dealership and what you can do to better utilize it.
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CDK Digital

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Some things never change, like offering the best automotive digital advertising in the industry. But other things do change, like our name. In 7 days we will be known as CDK Global and proudly partnering with Dealer Services to offer dealers everything from the nuts and bolts to your website. Join us for the journey. 
http://www.cobalt.com/news/adp-announces-post-spin-name-dealer-services-businesses/
ADP Dealer Services, Inc., is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed.
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Your dealer advertising's ultimate conversion is when a car shopper shows up at your dealership’s home plate. It isn’t easy these days. Here are some tips.
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Our own Joe Tarell shares his perspective on the importance of #reputationmanagement  and how business owners should exercise discretion on #socialmedia before it's too late. Great advice Joe!
https://www.linkedin.com/pulse/article/20140912145917-10971796-can-business-owners-be-trusted-on-social-media?trk=hb_ntf_MEGAPHONE_ARTICLE_POST
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Why should a dealership focus on leveraging one site well? #SEO   #automarketing   #cardealers  
http://www.dealerknows.com/two-dealership-websites/
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Normally, a scotch-guzzling, mustache-wielding, cannonballing anchorman garbed in tighty reddies and an uncomfortably untied terrycloth robe is not the first thing you think of when you think “credible source.” But hear him out on this one. Or hear me out:

The common KPI is dead. The age-old standard of automotive marketing performance measurement is gone. #automarketing #dealeronlinemarketing #carpeople
The key performance indicators (KPIs) that dealers continue to rely most upon when tracking advertising performance are not so key after all.
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People
In their circles
18 people
Have them in circles
101 people
Go Virtual's profile photo
AA Reps, Inc.'s profile photo
Lisa Koutek's profile photo
Doug Antkowiak's profile photo
Gary Weinberg's profile photo
Lee McKnight Jr's profile photo
Jon Johnson's profile photo
Cole Wiebe's profile photo
Chuck Tilton's profile photo
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Digital Marketing Solutions for the Auto Industry
Introduction
We believe you should demand two to three times the mileage from your marketing dollar as you do today. With the industry's most complete digital marketing services, no one else is as knowledgeable, or committed, to providing your business with the tools and hands-on assistance needed to create and convert more sales for less money.