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CDK Digital
99 followers -
Digital Marketing Solutions for the Auto Industry
Digital Marketing Solutions for the Auto Industry

99 followers
About
CDK Digital's posts

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John Holt's last day as Cobalt President, today. First day of retirement, tomorrow. Cobalt Founder, forever. #automotiveindustry   #retirement   #digitalmarketing  
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When the Internet caught hold in the 90’s, consumers became more educated about what they should pay for a new car. Subsequently, many dealers adopted new tactics (like adding more services and accessories) and refined old ones to help sustain their profit margins. Today, the Internet continues to erode these areas even more and according to NADA, new car sales profits keep declining.

So, What’s a Dealer to Do? #cardealermarketing   #autodealerwebsites   #dealerdigitaladvertising  

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Some things never change, like offering the best automotive digital advertising in the industry. But other things do change, like our name. In 7 days we will be known as CDK Global and proudly partnering with Dealer Services to offer dealers everything from the nuts and bolts to your website. Join us for the journey. 
http://www.cobalt.com/news/adp-announces-post-spin-name-dealer-services-businesses/

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Get a $100 discount when you register for #DSES   with the code COBALTDD. Don't miss out a presentation by our best and brightest, Jon Quade! Of all the things to see in Vegas,  you won't want to miss this. #automotiveadvertising   #cardealership   #digitaladvertising  
https://www.eventbrite.com/e/2014-drivingsales-executive-summit-registration-10941996807?discount=COBALTDD
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Join us for the webinar that helps identify which advertising KPI's sell the most cars. This is a must webinar for every dealership.   #automotive   #digitaladvertising   #automotivemarketing  
http://www.cobalt.com/blog/advertising/webinar-presentation-dealership-metrics-win-championships/

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Our own Joe Tarell shares his perspective on the importance of #reputationmanagement  and how business owners should exercise discretion on #socialmedia before it's too late. Great advice Joe!
https://www.linkedin.com/pulse/article/20140912145917-10971796-can-business-owners-be-trusted-on-social-media?trk=hb_ntf_MEGAPHONE_ARTICLE_POST

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Jason Jewert will be explain "The Death of KPI's" as we commonly look at them at #DD17. #cardealers   #digitaladvertisingmetrics   #automarketing  
http://www.cobalt.com/events/17th-digital-dealer-conference-exposition/

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Why should a dealership focus on leveraging one site well? #SEO   #automarketing   #cardealers  
http://www.dealerknows.com/two-dealership-websites/

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At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. #automotiveindustry http://hubs.ly/y066_-0
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