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Cloud Downunder
Simple, Effective Mobile Apps & Mobile Web Solutions
Simple, Effective Mobile Apps & Mobile Web Solutions


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While the online space is extremely visual and this shouldn't be dismissed, never underestimate the power of a good story to connect and communicate your point!
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Are Apple’s Latest iPhones Worth the Wait?

The world stood at attention last Tuesday when tech giant Apple revealed the latest updates to

its flagship iPhone device. But while the announcement brought flashy new designs and phone

colours to the table, many industry analysts have since gone on record saying that the latest

iPhones—the iPhone 5S and the iPhone 5C—are the sign of a once-innovative company that is

now running out of ideas.

To be fair, no one really expected the iPhone 5S to break new ground. The “S” designation

has followed Apple phones since the 2009 introduction of the iPhone 3GS. Back then, the

“S” supposedly stood for “speed,” indicating enhanced network connectivity over the phone’s

predecessor, the original iPhone 3G. Apple stuck with the “S” for the second incarnation of the

iPhone 4, but doing so made sense since the 4S introduced the iPhone personal assistant, Siri,

into the equation.

This time around, there is no real indication as to what the “S” means, but Apple seems inclined

to stick with it. Therefore we can gather that Apple considers the “S” phones as gap models of

sorts. Last year brought the original iPhone 5, and next year will likely reveal the iPhone 6, so

the iPhone 5S is the not-so-ambitious phone model that is meant to keep smartphone buyers

interested in the Apple brand until the company unveils something newer and shinier next fall.

However, it is important to note that, while the iPhone 5S looks more or less the same as its

predecessor—beyond a new smattering of colour options—the interior hardware has seen some

changes that users will absolutely be able to notice. For one thing, the new phone boasts a

fingerprint scanner that will allow users to boost the security on their device—an important step

forward in a world where more and more personal information is accessible through someone’s

smartphone. Secondly (and more importantly), the iPhone 5S is the first smartphone on the

market to carry a 64-bit processor, meaning that—for now at least—it is inarguably the fastest,

most powerful and most advanced phone on the market.

If that’s the case, then why is Apple taking such a beating from the media? After all, even a

small step forward has put the company back in the driver’s seat for mobile device innovation.

Where most of the negative buzz has been coming from, however, is not the critics of the iPhone

5S, but from the many parties vehemently disappointed in the iPhone 5C.

Leading up to Apple’s press event last week, the rumour was that the company was planning on

announcing a lower-end version of the iPhone to appeal to cash-strapped smartphone buyers. In

some ways, that is precisely what the iPhone 5C ended up being: a colourful, plastic version of

the normally sleek aluminium iPhone 5. The problem is that the prices didn’t follow suit with the

cheaper design. The iPhone 5C is little more than the original iPhone 5 in neon-coloured plastic

casing—no 64-bit processor, no fingerprint sensor—but it still costs as much as the original 5

model, making the phone’s lukewarm reception an understandable occurrence.
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Hi Everyone, got some great apps in development right now, a couple of them are close for release this week. Definitely excited to start the week!
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Is this the new iPad?
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