Image: Zack Dougherty
Building effective social media communities for B2B is not about quantity. I recall a request to approve a LinkedIn Healthcare community for just 20 people. I asked why just 20? They were the right 20 no less, no more.
#b2bsocialmedia #linkedintips #linkedin #community
- Thorn EMI
A self-motivated digital marketer specializing in social media, with project management and IT skills combined with a flexible attitude to work. An "out of the box" thinker with an analytical approach due to many years as a design engineer.
I am a strong team-player and a people manager who has developed award winning teams. I get on well with people at all levels, easily making good working relationships.
I thrive on delivering presentations and educational training that delights my audience, combining sound analytical research and clear verbal explanation.
I have been invited to lead workshops or to present as a keynote speaker at conference events located across the globe from Shanghai, London, Amsterdam, Berlin, to Boston and more. I strive for quality in everything I do.
I am currently the Head of Social Media at Philips Lighting. I am responsible for the design, implementation and maintenance of the company’s social media program as an integral part of the marketing transformation process. I coordinate with internal teams and other sectors to appropriately position Philips Lighting as the global leading manufacturer of innovative lighting solutions.
I previously held roles as the Social Media strategist for Philips Healthcare, and also for Corporate Philips. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales.
I am also a qualified Lighting designer, and have worked on many Lighting projects and in account sales, including the Lighting design at the Shakespeare Globe Theater in London.
I have been blogging for a
number of years as the Social Media Jedi http://www.socialmediajedi.info
I tweet daily about social media on @jedi_roach and daily about the lighting industry on @lighting_jedi. I engage on my own Facebook fan page, YouTube, Google+ and I founded a Google+ community about B2B social media. I post weekly on, Pinterest, Instagram, and I also participate in many other social networks.
My entire social media presence is detailed here: http://xeeme.com/cliveroach
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