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Clinton Forry
Works at Weber Shandwick
Attended University of Northern Iowa
Lives in Minneapolis, MN
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Clinton Forry

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I wrote a post about the importance of determining content formats ONLY AFTER you determine your message. #contentstrategy  
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If you haven't seen this yet, prepare to be mesmerized. It's like a miniature Koyaanisqatsi. +Jonathan Hamlow 
Super Slow Motion Video From a Train Car Rolling into Shinjuku Station
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It's a amazing how much a relatively simple technique (shooting ultra-slow-motion from a moving train) looks like a sophisticated special effect.  It works especially well as the majority of people waiting for the train are relatively still - you can catch the odd commuter moving v-e-r-y slowly here and there mostly in the background.  So slow you can see the fluorescent lights cycling (120 Hz, if they're the same in Japan as here...).  Very neat.
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Clinton Forry

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Remember to change those footer copyright dates, friends.
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Haha, nice!
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Don't Post Just For Your Audience
This post was anonymously written as part of Blog Secret Santa. There's a list of all Secret Santa posts, including one written by Clinton Forry, on  Santa's list of 2013 gift posts . That sounds backwards, right? As a content strategist as a university I h...
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Killing big strategy and creating a new digital framework in its place. #contentstrategy  
I started working at Teehan+Lax a year ago. I am often reminded by Dave Gillis, one of the partners here, of something I said shortly before I was hired: “Any good Planner or Strategist worth their salt can look at a complex problem, go away for a month, dig up some insights, and craft a [...]
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Clinton Forry

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This is an utterly fascinating piece on content, storytelling, and the limitations of online video. Not just a critique, but a proposal.
So four months ago, I moved to Paris. The unexpected side-effect of living in a country where you can't speak the language is that you spend a lot of time feeling stupid. Even a simple trip to the boulangerie can become a humiliating experience if someone speaks to you just a little too quickly.
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excellent piece, Clinton. thanks.
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Clinton Forry

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Lead With the Message, Not the Format
Format matters. As a record collector and content strategist, I say that with passion. But it's not the most important concern. Content creators of the universe, please heed this advice: Lead with the message, not the format. Why you are creating content in...
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Freddie King's version of "Ain't No Sunshine" is a prime example of artistic restraint.
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I wrote a thing, friends: #ContentStrategy Is All About CLARITY
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+Andrew Nhem Thanks! And you've got a great story to go with it.
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Avoid the 90%-of-everything-is-crap outcome with Carl Sagan’s Baloney Detection Kit http://zite.to/16WXufu
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I wrote an article for A List Apart about #contentstrategy  and #metadata . I'm rather excited about it!
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People
In his circles
117 people
Have him in circles
248 people
Craig Pearce's profile photo
Tony Dehner's profile photo
Amanda Gallucci's profile photo
Jill A Owens's profile photo
Gabriella Alexander's profile photo
Lindsi Gish's profile photo
Amy Radermacher's profile photo
Nino Rapin's profile photo
27max's profile photo
Education
  • University of Northern Iowa
  • Iowa State University
Basic Information
Gender
Male
Other names
wd45
Work
Occupation
Content Strategist and Writer
Employment
  • Weber Shandwick
    VP, Content Strategy, 2015 - present
  • Content-ment.com
    Writer, 2006 - present
  • Ameriprise Financial
    Sr. Content Strategist, 2011 - 2015
  • Brain Traffic
    Content Strategist, 2010 - 2011
  • Public Radio International
    Sr. Manager, Digital Content, 2001 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Clarksville, IA