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Clint Henderson
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Clint Henderson

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Google Algorithm Update: Is Google Punishing Sites with Poor Mobile User Experience?

At this point, many have noticed something's going on with Google's Algorithm.  Many have reported seeing drastic ranking changes and there's been wide speculation on what could be the cause.  Some are saying this could have something to do with recent warnings issued by Google to site owners with non mobile friendly sites. 

I decided to do some analysis on mobile visitor performance metrics and from what I'm seeing, there is certainly a correlation between these recent keyword ranking changes and mobile user engagement. 

What I found: http://www.wiredseo.com/google-punishing-sites-poor-mobile-user-experience/

_____________________________________________________
#seo   #seotips   #google   #googleupdate   #googlealgorithm   #searchengineoptimization   #mobile   #mobilefriendly  
_____________________________________________________
Google's recent algorithm changes have had visible impact on search rankings. Is this an update targeting sites with poor mobile user experience?
1
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Google Algorithm Update: Is Google Punishing Sites with Poor Mobile User Experience?

At this point, many have noticed something's going on with Google's Algorithm.  Many have reported seeing drastic ranking changes and there's been wide speculation on what could be the cause.  Some are saying this could have something to do with recent warnings issued by Google to site owners with non mobile friendly sites. 

I decided to do some analysis on mobile visitor performance metrics and from what I'm seeing, there is certainly a correlation between these recent keyword ranking changes and mobile user engagement. 

What I found: http://www.wiredseo.com/google-punishing-sites-poor-mobile-user-experience/

_______________________________________________________
#seo   #seotips   #google   #googleupdate   #googlealgorithm   #searchengineoptimization   #mobile   #mobilefriendly  
_______________________________________________________
Google's recent algorithm changes have had visible impact on search rankings. Is this an update targeting sites with poor mobile user experience?
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Adreana Langston's profile photoDefine Design Deliver's profile photo
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Clint Henderson

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Find Your Target Audience with Facebook Advanced Search

Want to have an edge on your competitors? Did you know you can do advanced searches on Facebook to find who likes your competitors pages? Try typing one of these searches to target certain pages:

“People who like ___

“Friends of ___

“Pages about ___

Using searches like these can help you hone in on your target demographic. You can also combine the different searches to find a really specific audience, such as:

"People who like X and Y"

"Friends of Ray who like X and work at Y"

"Pages about X that are liked by my friends"

Once you've found the searches you need, Facebook offers you filters to narrow down your search even more. If you’re searching for pages, you can filter by Page Type, Liked by, Name, and About. If you’re searching for people you can filter by Gender, Relationship, Employer, Current City, and more. 

More Social Media Articles: http://www.wiredseo.com/blog

_____________________________________________

#facebook   #facebookmarketing   #facebooksearch   #facebookads   #seo   #marketing   #socialmedia   #socialmediamarketing   #socialmediatips  
_____________________________________________
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Clint Henderson

Ecommerce Tips  - 
 
 
E-Commerce SEO TIP #21 - Optimize Product Images

E-Commerce websites have a great opportunity to capitalize on all the products listed on their site. Optimizing the product images can bring in a considerable amount of organic traffic through Google’s Image Search.

There are two common ways users find images in Google. Searching directly in Google Images (http://www.google.com/imghp), or searching for regular web results, where Google's Image Feature will often appear (in fact more now than ever before). Both can pull in a lot of traffic. 

Here are some key factors involved with optimizing product images....

File Names - Add descriptive file names for the images of your products, and use dashes or underscores to separate keywords (e.g. “orange-white-striped-pajamas-xl.jpg”).  

Alt Tags - In the same vein as file names, make sure you utilize alt tags and describe your image using appropriate keywords. Here, you don't have to use word separators, you can just type out the name of the product for the alt tag (e.g. "Orange and White Striped Pajamas, XL")

Original Photos - It’s best to take original photos instead of using the same photo of an item that’s been used over and over on multiple sites. Do this if you have the resources. 

Image File Type – Generally speaking, it’s best for e-commerce sites to save their images as jpg, as opposed to gif or png files. JPG tends to have the smallest file size and best quality.  

Alternate Images – Having multiple images for a product can help rank as well. If your e-commerce site incorporates multiple alternate images of products, you can leverage this for higher rankings and traffic. Simply optimize the alternate view images just like you would normally do, and don’t forget about file names…

For example, if you have 3 images for an item, the file names may look something like this  “north-face-womens-recon-backpack.jpg”, “north-face-womens-recon-backpack-interior.jpg”, “north-face-womens-recon-backpack-sideview.jpg

Consider Page Context – Your images are more likely to rank if the image content matches the page content. It’s also important to consider text near the image as search engines will use this to help determine the subject matter of the image.  

CDN Considerations – Some sites use a CDN (Content Delivery Network) in an effort to improve site speed. This means the images won’t be hosted on your domain. My recommendation here is that if you’re going to use a CDN, then host the images on a sub-domain, something like cdn.yoursite.com. This way, you can still get some link equity passed to your root domain when others link to your image files. 

This one’s kinda complicated.  +Inflow  goes into more detail here - http://www.goinflow.com/four-seo-best-practices-for-using-a-content-delivery-network-cdn/

Image sitemap – Image sitemaps are special sitemaps – instead of mapping out the web pages like a normal sitemap, it’s a map of the images on your site. This is more important than many realize. Make sure you have a properly formatted Image Sitemap and that it’s submitted to Google in Webmaster Tools. 

Here’s what Google has to say about Image Sitemaps: https://support.google.com/webmasters/answer/178636?hl=en

More SEO Articles: http://www.wiredseo.com/blog

________________________________________________

#seo   #seotips   #ecommerce   #smallbusinessmarketing   #imageoptimization   #searchengineoptimization   #searchmarketing   #ecommercetips   #google  
________________________________________________
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+Clint Henderson Great post. I wanted to expand a point about image site maps.  I have only 1 sitemap that includes the url of the page and all the images for that page nested with the url.
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Clint Henderson

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E-Commerce SEO TIP #21 - Optimize Product Images

E-Commerce websites have a great opportunity to capitalize on all the products listed on their site. Optimizing the product images can bring in a considerable amount of organic traffic through Google’s Image Search.

There are two common ways users find images in Google. Searching directly in Google Images (http://www.google.com/imghp), or searching for regular web results, where Google's Image Feature will often appear (in fact more now than ever before). Both can pull in a lot of traffic. 

Here are some key factors involved with optimizing product images....

File Names - Add descriptive file names for the images of your products, and use dashes or underscores to separate keywords (e.g. “orange-white-striped-pajamas-xl.jpg”).  

Alt Tags - In the same vein as file names, make sure you utilize alt tags and describe your image using appropriate keywords. Here, you don't have to use word separators, you can just type out the name of the product for the alt tag (e.g. "Orange and White Striped Pajamas, XL")

Original Photos - It’s best to take original photos instead of using the same photo of an item that’s been used over and over on multiple sites. Do this if you have the resources. 

Image File Type – Generally speaking, it’s best for e-commerce sites to save their images as jpg, as opposed to gif or png files. JPG tends to have the smallest file size and best quality.  

Alternate Images – Having multiple images for a product can help rank as well. If your e-commerce site incorporates multiple alternate images of products, you can leverage this for higher rankings and traffic. Simply optimize the alternate view images just like you would normally do, and don’t forget about file names…

For example, if you have 3 images for an item, the file names may look something like this  “north-face-womens-recon-backpack.jpg”, “north-face-womens-recon-backpack-interior.jpg”, “north-face-womens-recon-backpack-sideview.jpg

Consider Page Context – Your images are more likely to rank if the image content matches the page content. It’s also important to consider text near the image as search engines will use this to help determine the subject matter of the image.  

CDN Considerations – Some sites use a CDN (Content Delivery Network) in an effort to improve site speed. This means the images won’t be hosted on your domain. My recommendation here is that if you’re going to use a CDN, then host the images on a sub-domain, something like cdn.yoursite.com. This way, you can still get some link equity passed to your root domain when others link to your image files. 

This one’s kinda complicated.  +Inflow  goes into more detail here - http://www.goinflow.com/four-seo-best-practices-for-using-a-content-delivery-network-cdn/

Image sitemap – Image sitemaps are special sitemaps – instead of mapping out the web pages like a normal sitemap, it’s a map of the images on your site. This is more important than many realize. Make sure you have a properly formatted Image Sitemap and that it’s submitted to Google in Webmaster Tools. 

Here’s what Google has to say about Image Sitemaps: https://support.google.com/webmasters/answer/178636?hl=en

More SEO Articles: http://www.wiredseo.com/blog

________________________________________________

#seo   #seotips   #ecommerce   #smallbusinessmarketing   #imageoptimization   #searchengineoptimization   #searchmarketing   #ecommercetips   #google  
________________________________________________
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Clint Henderson

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Facebook Bans "Like Gating" -- No More Incentivising Facebook Page Likes

#likegating   #likegateban  

Are you running giveaways or contests on your company’s Facebook page?  You might want to read over the new “Like-Gating” update Facebook is implementing on November 5th. 

Here is the Platform change from the developer page:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

As of November 5th, you will no longer be allowed to ask users to like your page to be:

-       entered into contests/giveaways

-       claim free downloadable content (soundcloud downloads)

-       download your app

-       or any other incentive that requires users to “like” your page first

This also includes using the Like Gate or Fan Gate option on third party applications such as +Rafflecopter +Gleam +Jamplify and +Woobox.

The update will help eliminate multiple accounts that people create it order to get more entries for contests, which is good. It also forces companies to put more of their money into Facebook ads, which is…..bad?

At least for small businesses on a budget this bad. Like Gating was one the easiest and most effective ways of gaining likes. Make sure to update any current Like Gating projects you have now and start planning the update that takes place in exactly 2 months.
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Clint Henderson

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Google Algorithm Update: Is Google Punishing Sites with Poor Mobile User Experience?

At this point, many have noticed something's going on with Google's Algorithm.  Many have reported seeing drastic ranking changes and there's been wide speculation on what could be the cause.  Some are saying this could have something to do with recent warnings issued by Google to site owners with non mobile friendly sites. 

I decided to do some analysis on mobile visitor performance metrics and from what I'm seeing, there is certainly a correlation between these recent keyword ranking changes and mobile user engagement. 

What I found: http://www.wiredseo.com/google-punishing-sites-poor-mobile-user-experience/

_____________________________________________________
#seo   #seotips   #google   #googleupdate   #googlealgorithm   #searchengineoptimization   #mobile   #mobilefriendly  
_____________________________________________________
Google's recent algorithm changes have had visible impact on search rankings. Is this an update targeting sites with poor mobile user experience?
1
Add a comment...

Clint Henderson

Social Media  - 
 
 
Find Your Target Audience with Facebook Advanced Search

Want to have an edge on your competitors? Did you know you can do advanced searches on Facebook to find who likes your competitors pages? Try typing one of these searches to target certain pages:

“People who like ___

“Friends of ___

“Pages about ___

Using searches like these can help you hone in on your target demographic. You can also combine the different searches to find a really specific audience, such as:

"People who like X and Y"

"Friends of Ray who like X and work at Y"

"Pages about X that are liked by my friends"

Once you've found the searches you need, Facebook offers you filters to narrow down your search even more. If you’re searching for pages, you can filter by Page Type, Liked by, Name, and About. If you’re searching for people you can filter by Gender, Relationship, Employer, Current City, and more. 

More Social Media Articles: http://www.wiredseo.com/blog

_____________________________________________

#facebook   #facebookmarketing   #facebooksearch   #facebookads   #seo   #marketing   #socialmedia   #socialmediamarketing   #socialmediatips  
_____________________________________________
View original post
1
Add a comment...
 
 
E-Commerce SEO TIP #21 - Optimize Product Images

E-Commerce websites have a great opportunity to capitalize on all the products listed on their site. Optimizing the product images can bring in a considerable amount of organic traffic through Google’s Image Search.

There are two common ways users find images in Google. Searching directly in Google Images (http://www.google.com/imghp), or searching for regular web results, where Google's Image Feature will often appear (in fact more now than ever before). Both can pull in a lot of traffic. 

Here are some key factors involved with optimizing product images....

File Names - Add descriptive file names for the images of your products, and use dashes or underscores to separate keywords (e.g. “orange-white-striped-pajamas-xl.jpg”).  

Alt Tags - In the same vein as file names, make sure you utilize alt tags and describe your image using appropriate keywords. Here, you don't have to use word separators, you can just type out the name of the product for the alt tag (e.g. "Orange and White Striped Pajamas, XL")

Original Photos - It’s best to take original photos instead of using the same photo of an item that’s been used over and over on multiple sites. Do this if you have the resources. 

Image File Type – Generally speaking, it’s best for e-commerce sites to save their images as jpg, as opposed to gif or png files. JPG tends to have the smallest file size and best quality.  

Alternate Images – Having multiple images for a product can help rank as well. If your e-commerce site incorporates multiple alternate images of products, you can leverage this for higher rankings and traffic. Simply optimize the alternate view images just like you would normally do, and don’t forget about file names…

For example, if you have 3 images for an item, the file names may look something like this  “north-face-womens-recon-backpack.jpg”, “north-face-womens-recon-backpack-interior.jpg”, “north-face-womens-recon-backpack-sideview.jpg

Consider Page Context – Your images are more likely to rank if the image content matches the page content. It’s also important to consider text near the image as search engines will use this to help determine the subject matter of the image.  

CDN Considerations – Some sites use a CDN (Content Delivery Network) in an effort to improve site speed. This means the images won’t be hosted on your domain. My recommendation here is that if you’re going to use a CDN, then host the images on a sub-domain, something like cdn.yoursite.com. This way, you can still get some link equity passed to your root domain when others link to your image files. 

This one’s kinda complicated.  +Inflow  goes into more detail here - http://www.goinflow.com/four-seo-best-practices-for-using-a-content-delivery-network-cdn/

Image sitemap – Image sitemaps are special sitemaps – instead of mapping out the web pages like a normal sitemap, it’s a map of the images on your site. This is more important than many realize. Make sure you have a properly formatted Image Sitemap and that it’s submitted to Google in Webmaster Tools. 

Here’s what Google has to say about Image Sitemaps: https://support.google.com/webmasters/answer/178636?hl=en

More SEO Articles: http://www.wiredseo.com/blog

________________________________________________

#seo   #seotips   #ecommerce   #smallbusinessmarketing   #imageoptimization   #searchengineoptimization   #searchmarketing   #ecommercetips   #google  
________________________________________________
View original post
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Add a comment...

Clint Henderson

Search Engine Optimization Tips  - 
 
 
E-Commerce SEO TIP #21 - Optimize Product Images

E-Commerce websites have a great opportunity to capitalize on all the products listed on their site. Optimizing the product images can bring in a considerable amount of organic traffic through Google’s Image Search.

There are two common ways users find images in Google. Searching directly in Google Images (http://www.google.com/imghp), or searching for regular web results, where Google's Image Feature will often appear (in fact more now than ever before). Both can pull in a lot of traffic. 

Here are some key factors involved with optimizing product images....

File Names - Add descriptive file names for the images of your products, and use dashes or underscores to separate keywords (e.g. “orange-white-striped-pajamas-xl.jpg”).  

Alt Tags - In the same vein as file names, make sure you utilize alt tags and describe your image using appropriate keywords. Here, you don't have to use word separators, you can just type out the name of the product for the alt tag (e.g. "Orange and White Striped Pajamas, XL")

Original Photos - It’s best to take original photos instead of using the same photo of an item that’s been used over and over on multiple sites. Do this if you have the resources. 

Image File Type – Generally speaking, it’s best for e-commerce sites to save their images as jpg, as opposed to gif or png files. JPG tends to have the smallest file size and best quality.  

Alternate Images – Having multiple images for a product can help rank as well. If your e-commerce site incorporates multiple alternate images of products, you can leverage this for higher rankings and traffic. Simply optimize the alternate view images just like you would normally do, and don’t forget about file names…

For example, if you have 3 images for an item, the file names may look something like this  “north-face-womens-recon-backpack.jpg”, “north-face-womens-recon-backpack-interior.jpg”, “north-face-womens-recon-backpack-sideview.jpg

Consider Page Context – Your images are more likely to rank if the image content matches the page content. It’s also important to consider text near the image as search engines will use this to help determine the subject matter of the image.  

CDN Considerations – Some sites use a CDN (Content Delivery Network) in an effort to improve site speed. This means the images won’t be hosted on your domain. My recommendation here is that if you’re going to use a CDN, then host the images on a sub-domain, something like cdn.yoursite.com. This way, you can still get some link equity passed to your root domain when others link to your image files. 

This one’s kinda complicated.  +Inflow  goes into more detail here - http://www.goinflow.com/four-seo-best-practices-for-using-a-content-delivery-network-cdn/

Image sitemap – Image sitemaps are special sitemaps – instead of mapping out the web pages like a normal sitemap, it’s a map of the images on your site. This is more important than many realize. Make sure you have a properly formatted Image Sitemap and that it’s submitted to Google in Webmaster Tools. 

Here’s what Google has to say about Image Sitemaps: https://support.google.com/webmasters/answer/178636?hl=en

More SEO Articles: http://www.wiredseo.com/blog

________________________________________________

#seo   #seotips   #ecommerce   #smallbusinessmarketing   #imageoptimization   #searchengineoptimization   #searchmarketing   #ecommercetips   #google  
________________________________________________
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SEO's profile photoBrent Friar's profile photo
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Clint Henderson

Social Media  - 
 
 
Facebook Bans "Like Gating" -- No More Incentivising Facebook Page Likes

#likegating   #likegateban  

Are you running giveaways or contests on your company’s Facebook page?  You might want to read over the new “Like-Gating” update Facebook is implementing on November 5th. 

Here is the Platform change from the developer page:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

As of November 5th, you will no longer be allowed to ask users to like your page to be:

-       entered into contests/giveaways

-       claim free downloadable content (soundcloud downloads)

-       download your app

-       or any other incentive that requires users to “like” your page first

This also includes using the Like Gate or Fan Gate option on third party applications such as +Rafflecopter +Gleam +Jamplify and +Woobox.

The update will help eliminate multiple accounts that people create it order to get more entries for contests, which is good. It also forces companies to put more of their money into Facebook ads, which is…..bad?

At least for small businesses on a budget this bad. Like Gating was one the easiest and most effective ways of gaining likes. Make sure to update any current Like Gating projects you have now and start planning the update that takes place in exactly 2 months.
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Have him in circles
312 people
Mohamed hosny's profile photo
firas syalah's profile photo
Yoganand Ayyagari's profile photo
Sarah Noah Bradshaw's profile photo
David mccoy's profile photo
Dịch vụ quay phim chụp hình chuyên nghiệp's profile photo
Andrew Stewart's profile photo
Adam Dorfman's profile photo
David Leonhardt's profile photo
Work
Occupation
SEO & Web Marketing Consultant
Skills
SEO (search engine optimization), PPC (pay-per-click), SEM (search engine marketing), Landing Page Optimization, Web Design, Graphics Design, Conversion Optimization
Story
Tagline
SEO & Digital Marketing Strategist
Introduction
I'm a Web Marketing Consultant and founder of Wired SEO.  I work mostly for small businesses in Dallas / Fort Worth, TX performing white-hat SEO (search engine optimization) through strategic link building, content and social media marketing, as well as PPC (pay-per-click) advertising. 


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Male