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Clinical List America
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Innovative patient recruitment for Sites, CROs and Sponsors
Innovative patient recruitment for Sites, CROs and Sponsors

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At Clinical List America, we are passionate about introducing your clinical research organization to the power of Internet marketing strategies, most notably Google AdWords. But we also continue to conduct powerful, focused direct mail campaigns. Why? Because the absence of junk mail that has migrated to email inboxes has created something of a vacuum in mailboxes across the country. Put a brilliantly designed trial recruitment mailer in one of those mailboxes, and it is sure to attract a lot of attention. http://www.clinicallistamerica.com/hitting-the-sweet-spot-with-direct-mail/
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If we could cut all of the inefficiency out of the clinical research trial process, we would probably see new treatments come to the market much more often! There’s at least one phase of the clinical trial where you can slash inefficiency easily, and that’s the recruitment phase. Clinical List America now offers recruitment campaigns through Google AdWords, focusing your messages on people in your area who are actively searching for help with their indication. http://www.clinicallistamerica.com/services/google-adwords/
Google AdWords
Google AdWords
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Is it really worth going through the entire IRB approval process for a single line of Google AdWords marketing text? By the time the text is inspected and approved, your clinical trial marketing campaign could be over. The key in using AdWords for recruitment is to get approval for a large collection of marketing messages at once, as well as the pre-qualifying surveys and other language that your online campaign will use. Read more about this tricky issue on our blog: http://www.clinicallistamerica.com/online-recruiting-for-clinical-trials-effective-in-the-right-hands/
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When you use Google AdWords to recruit patients for a clinical trial, you can start the pre-qualifying process before you even make direct contact with potential volunteers. Excluding negative keywords lets you reach those with certain indication subsets while avoiding attracting the attention of those who won’t qualify for your study. That’s just the beginning of the power of AdWords to recruit patients quickly and affordably! You can learn a lot more and ask your specific questions on our website: http://www.clinicallistamerica.com/the-search-is-over-for-tomorrows-clinical-trial-recruiting-answer/
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If you are looking for a comprehensive description of how Google AdWords intersects with clinical trial recruiting, you will be glad to find our most recent white paper. This paper provides insights on the content approval, pay-per-click, and pre-qualifying survey processes, as well as some of the biggest recruiting challenges that AdWords solves decisively. Visit the “white paper” page of our website and learn how this technology can launch your site or CRO into the future of recruiting. http://www.clinicallistamerica.com/white-papers/
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What exactly does your trial marketing agency monitor during an AdWords recruiting effort? We keep an eye on how your ads are actually performing—that is, how many people click on them, complete the pre-qualifying surveys, and qualify or do not qualify for the trial that you are recruiting for. We do not receive the information submitted by patients in the surveys; that goes directly to you, the client, for processing and for use in later recruitment campaigns. http://www.clinicallistamerica.com/patient-recruitment-specialist-tips-pre-qualifying-surveys/
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When the language for a clinical trial marketing campaign’s materials have to be revised multiple times to pass the inspection of an IRB, the end result is unacceptable delay. In an AdWords campaign, there is an added level of approval needed: Google has its own rules governing the advertisement of pharmaceutical products, which have an effect on trial recruitment marketing. When you work with an agency like ours, you get access to years of experience writing language that passes all inspections the first time. http://www.clinicallistamerica.com/patient-recruitment-specialist-tips-pre-qualifying-surveys/
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In our most recent blogpost, we have taken some time to explain to you just how powerful our AdWords campaigns’ pre-qualifying surveys are. Obviously, if someone passes the pre-qualifying survey, he or she is on their way to volunteering for the clinical trial at hand. However, even if the survey reveals that the respondent does not qualify, it still shows that he is interested in volunteering, making him a great addition to the site’s mailing list. http://www.clinicallistamerica.com/patient-recruitment-specialist-tips-pre-qualifying-surveys/
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Over the last few years, we have published a lot of material on our website concerning the changing world of clinical trial recruitment. It’s hard to believe how far we have come just in the last ten years or so, with cell phones, email, and Internet search taking over as the predominant methods of finding information and communicating with one another. If your CRO or research site is still using 20th-century marketing methods, it is probably wasting money. Visit us to start saving money instead: http://www.clinicallistamerica.com/
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While we expect the devices, medications, and other equipment used in a clinical trial to cost a lot of money, there is another common, significant expense for the average trial, and it’s one that doesn’t win the organization any benefit at all. That expense is delay, which tends to happen during all phases of a research trial. On the marketing side, we are giving our research clients access to recruitment tools that minimize delay, allowing trials to start as soon as possible without waiting to fill a quota. http://www.clinicallistamerica.com/
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