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Don't miss out on 2 free hotel nights when you book your spot at ClickZ Live Shanghai goo.gl/kkwWfT
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4 tips for growing your email list with opt-in - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
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Getting it right with social when everything we know is wrong
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
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Are you ready for Small Business Saturday? - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
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How brands promoted themselves in the lead up to Alibaba's Singles Day
Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.
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6 strategy questions you need to address before you design and build a mobile-friendly site (or app)
A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. This is the first part in a ClickZ series looking at the DNA of a successful mobile-friendly website.
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Have them in circles
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Happy Thanksgiving from the ClickZ team! - Happy Thanksgiving from all of us here at ClickZ! With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble!
Happy Thanksgiving from all of us here at ClickZ! With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble!
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you are spammers please stop with the incessant emails
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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks
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Why Twitter's removal of share counts is a big pain in the ass
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.
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One profile to serve them all: how a unified customer view drives mar-tech bliss
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
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Traveling at the speed of culture: can marketing automation keep up?
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
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Technology and innovation open new opportunities for O2O retail, starting in Asia
New technology, like Google's Eddystone, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
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Have them in circles
2,197 people
Shawn Baldwin's profile photo
Michael Brenner's profile photo
Alessandro Rapisarda (Rapix)'s profile photo
Jefferson Akly's profile photo
Predrag Obradovic's profile photo
Emi Carmichael's profile photo
Patrick Evans's profile photo
Lamia B.'s profile photo
Darvinder Sawhney's profile photo
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The world's biggest source of interactive marketing news and commentary.
Introduction

ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Our mission: to help interactive marketers do their jobs better. Here's what ClickZ offers:

ClickZ News: More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.

ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.

ClickZ Job Board: The ClickZ Jobs section helps connect job seekers with new employment opportunities and provide employers access to our large audience of interactive marketing professionals.