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ClickSeed
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Big news from Google: If you have a separate mobile site or use dynamic serving for mobile, you need to pay close attention to your traffic in the weeks and months ahead: "our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site."
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In this Marketing Land podcast, Google's Gary Illyes shares some insight on how Google labels and looks at the source of your links. Important stuff to understand for link builders.
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"Google bucked the odds to win the first generation of internet search, on the desktop. It proved nimble to thrive in the transition to mobile search. Now it faces a third big generational change: hands-free search in the age of internet-connected devices. Enter Google Assistant and Google Home as how Google hopes to win."
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John Mueller confirmed that Google will take into account a new link "almost immediately" once it detects it. Mueller expounded: "When everyone is talking about this business that is doing something really fantastic, then we need to know about that and we need to take that into account when it comes to rankings."
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WordPress.com is introducing "advanced" SEO tools to its business customers, which includes the ability to customize page titles, meta descriptions and SERP/social previews. You need to start somewhere, after all!
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Google has launched a new official blog called "The Keyword," which will centralize content previously available across 19 different blogs. Current topics include Inside Google, Machine Learning and Trends.
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Google is planning to rebrand its Google Apps for Work as "G Suite." Similarly, the company announced its enterprise cloud business under the name "Google Cloud" yesterday.
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Google's Gary Illyes provided some clarity on how link spam will be devalued following the launch of Penguin 4.0. Whole websites affected by spam will no longer be "demoted" as they traditionally have been; rather, Google will try to devalue the spam pointing into a site to avoid negatively impacting its rankings. This will be done in a more "granular" way and also in real-time, as previously confirmed.
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Google will continue to issue link-related manual actions although there will be no additional notifications related to Penguin, the company confirmed. Webmasters should also continue to user their disavow files (if necessary) as they have before.
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