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Cleveland SEO Guy
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218 followers
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SEOs need to focus on what the customer is trying to achieve and the different routes they could take to get there. SEOs should then optimize for these different paths, whether it means optimizing for conversational interfaces, for visual search, or for voice search.
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What is the breadcrumb trail and how relevant is this in SEO? Read on to find out more.
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Know your audience. It’s not enough to create compelling copy - you must strive to create compelling copy that your readers value. Get to know your targeted demographics’ likes, dislikes, and pain points.
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Provide related links on a page or within the context of an article that are going to help a user better understand what they’ve set out to do. Otherwise, you’re just doing it for search engines, and it will be obvious that the related links modules provide no value.
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One of those extensions that's very useful is this basic word count tool makes roughly assessing a page’s content length a cinch. You can use this to check competitor pages or to quickly assert whether my client’s copywriters are hitting the length benchmarks they need.
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If you want to improve your UX, you need excellent quality site navigation. The smoother the navigation, the easier it is for users to find your information. Your site navigation menu guides visitors to know where to go next, so make sure it’s up to scratch.
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Optimize your key pages and make them strong – i.e. as engaging and attractive for search engines as possible.
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With the increasing popularity of voice search by using products such as Amazon’s Alexa and Samsungs Bixby, we will notice a considerable rise in voice search traffic over the next coming years. Which, yes, this means we need to tailor our SEO approach to ensure we capture as much traffic as possible when users are presented with search results.
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People click on links to web pages for a reason, even though that reason might be incredibly trivial. They may just be wanting to see the rest of that intriguing clickbait picture or understand if “what he did next” was truly unbelievable. The point is that there is always a user intent, no matter how large or small.
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