Student Ambassador, 2013 - present
Google Plus Daily
Director of Marketing, 2012 - present
Increase brand awareness via Internet radio shows. Manage Google AdWords, LinkedIn Ads, & Facebook Ads advertising campaigns for large initiative, Make The Switch campaign. Direct & carry out social media marketing through Google+, Twitter, Facebook, StumbleUpon, & Reddit resulting in making it to the top of Google+'s What's Hot list. Handle communication with guest bloggers & business partners including acquisitions as well as affiliations.
eCommerce Intelligence (eComIQ)
Search & Local Marketing Consultant, 2011 - present
Successfully managed a $5,000 advertising campaign with a return of 7:1 that lead the client increasing their budget of the next campaign by 700% to $35,000. Handle 17 Adwords and Bing Ads campaigns with over $35,000 in monthly spend. Set-up and maintain Google+ Local accounts including with Google Business Photos.
AdCamp Participant, 2012 - 2012
Participated in highly selective 4-day inaugural AdCamp Program taught by Google sales leaders, providing in-depth introduction to the company's advertising sales operations & client products (including AdWords, YouTube, and Mobile). Competed in a team-based advertising challenge which entailed market & consumer analysis, developing a creative advertising strategy, & presenting final proposal to established sales leaders.
Internet Marketing Coordinator, 2011 - 2012
Coordinated social media marketing efforst through Twitter, Facebook, and Google+. Analyzed impact of those efforts using analytics tools such as Google Analytics, Hootsuite, CoTweet and Crowdbooster. Increased Twitter followers by over 175% & Facebook likes by over 160% in under 1 year. Wrote monthly internal and external newsletters. Coordinated public relations events: Relay for Life, Race for the Cure, educational workshops. Wrote blog posts (content marketing, press releases). Designed event flyers.
UCF First Year Experience
Orientation Team Leader, 2010 - 2011
Promoted UCF's resources, campus, & history through small groups of 15 to 40. Assisted in leading over 30 orientations including one day & two day orientations in 70 days. Collaborated with a team of 38 to complete tasks. Mentored & advised incoming students (14,000) & family members (9,000). Participated in 2 week training with focus in diversity & crisis management.