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Is 'raw' the next 'natural' in food litigation? This article is about HPP juice - but any focus on raw foods may end up bringing raw chocolate claims under scrutiny.

http://www.foodnavigator-usa.com/Regulation/FDA-You-can-t-call-HPP-treated-juice-fresh-But-can-you-call-it-raw/
High pressure processing (HPP) has breathed fresh life into the US juice market. But if beverage firms are excited about the technology, so, it appears, are plaintiffs' attorneys, who are starting to take issue with the way some HPP-treated products are being marketed.
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