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Claudiu Murariu
Works at PadiCode
Lives in Brasov, Romania
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Claudiu Murariu

General Questions  - 
 
Are there any known issues for the following scenario:
- parent page with GTM code on it loads iframe with the same GTM code on it.
Will the GTM code trigger tags for both instances?
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Zorin Radovancevic's profile photoUlf Deeg's profile photo
2 comments
 
A Macro that Checks on if the container is within the iframe works well as blocking rule if you want to control firing
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We are about to start an AB test that tries to answer the following question: which version generates higher revenue:
- showing cross selling options on the checkout page
- showing cross selling options on the order review page
- showing cross selling options on the Thank You for ordering page

Our dilemma is: how do we split the traffic:
- we split all the people that enter the checkout process in 3. This means that for variant 2 and 3, some people will never interact with them because they will abandon on the checkout
- we split the people that see the cross selling in 3, meaning that many more people that are supposed to see the 3rd and 2nd variants will enter the checkout

Would really appreciate your thoughts on this one. Do you have any experience with similar AB tests? What are the pitfalls?
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Stephane Hamel (inactive)'s profile photo
 
I'm assuming you also have the "status quo" option where there are no cross selling?
What you are trying to accomplish is measure the impact of cross sell at various point of the user experience, so as such, I think it is perfectly fine to assume in some cases, the cross-sell will not even be seen because the user will simply abandon before the end. In some cases, cross-sell might be detrimental to the overall sale and generate more abandonment!

It's not only the cross-sell, but it's also the relevancy of the proposed items. I've heard various stories of totally irrelevant cross-selling (which were actually reducing conversion!) and others where the cross-sell created a distraction that also increased abandonment, but increased average order value of those who actually completed the whole process.

So I guess "it depends", you have to test it :)
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Claudiu Murariu

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Co-father, love that term. :)
 
If you haven't seen Vint Cerf's interview on The Colbert Report.. you should definitely check it out, awesome (and funny) stuff. 

Part 1: http://thecolbertreport.cc.com/videos/08a2dg/vint-cerf-pt--1
Part 2: http://thecolbertreport.cc.com/videos/x9hnxr/vint-cerf-pt--2

... What makes you think you're not in the matrix?
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Claudiu Murariu

General Discussions  - 
 
One of our clients recently had a full audit, just to see if they fit the requirements necessary to be a service provider for a potential enterprise customer.

Here is what we learned on what web #apps can do to claim enterprise clients as their own. http://blog.innertrends.com/seven-steps-enterprise-clients/162
Have you ever wished for that elusive dream ticket? The big customer who can take your app or software and license it for use across multiple offices in international locations? Sure, you might talk about how your focus is on small and medium sized companies, but who wouldn’t love the cash injection that comes from custom pricing?
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When was the last time you woke up at 3am, thinking about your web analytics? Maybe you have dreams about tracking codes, javascript, pageviews, visits and visitors? Yeah, I thought not. Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much. What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what an...
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Stephane Hamel (inactive)'s profile photo
 
Another interesting article! Check this other post from +Tsvetan Vuchkov : https://plus.google.com/101830438820133700349/posts/dK4s7tyFBQv

Is mastering statistics or mastering the basic concepts (time & context) like this article states more important?

Which do you think it should be a priority?

I think it depends on your background - I often use a triangular shape to explain the areas of expertise: business, enabling technologies, and analysis. If you are more inclined toward analysis and have a statistical background, then you see the world with lenses that makes you think everyone should know about standard deviation, margin of error and confidence intervals... (and this type of person usually freak out about GA sampling or not being able to have the raw data to check if the tool is right!).

If you are more of the marketer type - more inclined toward the business side of things, then putting data in context (such as the article you refer too) might be a more important skill. In my graduate-level class I showed the stats from +Save the Children USA where there was a huge spike of traffic, about 20% of the students actually take time to relate the data to the context (i.e. a earthquake, a disaster somewhere, war... a big announcement, something "external" to the website itself) while most will simply talk about the volume of traffic, the average, high/low and things like that... guess which one would be the analyst I want? 

The "enabling technologies" aspect relates to instrumentation, data structures, web/mobile technologies... anything that turns the "business" vision into reality...
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Claudiu Murariu

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Backed up by data. More of these articles need to get out there.
The tactics are different from those used for encouraging achievement.
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Mișu Moldovan's profile photo
3 comments
 
Nice lil' article, after all.
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Have him in circles
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Claudiu Murariu

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Wouldn't want to live in another world: Mean People Fail http://paulgraham.com/mean.html

Do you agree? Do you think it is or it can become universal? Do people who are mean know they are mean?
November 2014. It struck me recently how few of the most successful people I know are mean. There are exceptions, but remarkably few. Meanness isn't rare. In fact, one of the things the internet has shown us is how mean people can be. A few decades ago, only famous people and professional ...
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Claudiu Murariu

General Questions  - 
 
Hi guys, in the dataLayer for enhanced ecommerce I see that currencyCode can be set per transaction.
Is it also supported per product? I have a client who often has products in different currencies in the same order.
Have you ever implemented anything like this?
1
Julien Coquet's profile photo
3 comments
 
you'll see it in the pixel call 
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Claudiu Murariu

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No matter what email capturing tool you are using, always A/B test different campaign setups, this way you can find the middle ground between the subscription rate you want, and the way your visitors behave.
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Claudiu Murariu

Discussion  - 
 
Is anyone here from Australia?

We lost in October all the traffic from Australia through our backend did not show a decrease of orders. We assume we have a CDN problem in there with serving the web analytics scripts (Site Catalyst, not Google Analytics). 

If you are from Australia and can spare 2 or 3 minutes to ping a few links and tell us what you get, that would be a awesome.

We tried VPN and tunneling but our CDN system did not identify us as being from Australia so we are a bit stuck. Thank you.
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Maja Jovancevic's profile photoGrant Kemp's profile photoTony “Tiggerito” McCreath's profile photo
4 comments
 
I can help if you still need it.
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Errors are the most actionable metric out there. Why? Because the action is very clear: fix them!
We won’t tell anyone but we know you have secret … your application or website has errors - probably even more than you really want to admit. But fear not - your secret is safe with us. Everyone hates errors and we’re not about to ask you to fall in love with them but you know what? However much you might not like them, you have to at least give them credit for being the most actionable metric out there. Why? Because the action is very clear: ...
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Celerity Information Services Ltd's profile photoWinston Ong's profile photo
2 comments
 
Totally agree. So many websites and even large companies try to run before they can walk. Very rarely see new clients that have 100% of the basics done right and are completely error free before they want to bite onto the sexier advanced stuff.
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Calculating profit per marketing channel for the businesses that rely on subscriptions, be it web apps or mobile apps, is a big challenge. The truth is that many web analytics tools, including Google Analytics, make it very difficult to implement a method that would allow easy tracking across long periods of time.
Customer Life Time Value together with Customer Acquisition Cost are the most valuable key performance indicators for every subscription based business out there. After all, the more you get to keep a customer and the less you spend for getting that customer, the more profit you make.
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Carmen Mardiros's profile photo
7 comments
 
Please do! 
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People
Have him in circles
1,213 people
Abdo Hachimi's profile photo
saaram cheema's profile photo
Albert Richard's profile photo
music hall's profile photo
Popescu Constantin's profile photo
Lorant KLO's profile photo
Hadi Irvani's profile photo
Biggest NetworkDesign's profile photo
Alex Maiereanu's profile photo
Work
Occupation
co-founder of PadiCode
Employment
  • PadiCode
    co-founder, present
Basic Information
Gender
Male
Story
Introduction
I am the community manager for PadiAct - a web app that converts visitors into leads.

I bike, I read, I code.
Bragging rights
People would pay to NOT hear me singing.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brasov, Romania
Previously
Suceava, Romania - Bucuresti, Romania