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Claudio Gormaz
648 followers -
Medical Marketing Strategist | Coach | Helping Doctors jump-start their clinics and get more and better patients.
Medical Marketing Strategist | Coach | Helping Doctors jump-start their clinics and get more and better patients.

648 followers
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Content in a written format may no longer be your company’s entire platform. However, it should be an integral part of your expanded platform. Written content is your springboard for developing other forms of digital marketing media. The challenge is taking the best parts of your written content and learning what other media formats can take it to the next level.

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There are three primary ingredients that make good stories work.
A Protagonist - this will be your brand or company, or it can also be an agent that represents your brand. A Goal - When your brand makes a concerted effort towards furthering a vision, promoting one of their values, or reaching a milestone regarding a product, you have a tangible goal. Story Development - People want to see protagonists struggle, change, and eventually overcome or succumb in pursuit of their goal. With just a bit of preparation, it doesn’t take much to grow these protagonist portraits into more developed stories.

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Making content go viral is amongst the best solutions available, but it requires a little bit of knowledge to do so.

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By working together to create highly optimized content ahead of time, SEOs and content marketers can more easily get more visibility for their content. This leads to more traffic, leads, and referral traffic.

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Reports show that Facebook Live videos are watched 3 times longer than regular videos. Users comment on Live videos at 10x the rate of regular videos. On top of that, in less than 8 months Facebook Live’s popularity rose by over 330% as more people are looking to harness this huge trend in audience engagement.

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According to the Fortunelords, people watch almost 5 billion videos on YouTube daily and the platform receives more than 30 million visitors per day. The tips above will help you optimize your YouTube content to improve visibility and customize embedded video to increase watch time.

#medicalmarketing #medicalpracticgrowth #medicalclinics #socialmedia #chiropractor #plasticsurgeon #dentist #otrthodontist #obgyn #psychologist #dermatologist #veterinarians #marketing #advertising #cpa #lawyer

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A public figure page is a great way to grow your personal brand and offers many benefits over a personal profile, including the ability to run ads and collect leads. Remember, with a personal branding page, you don’t need to have a product to sell but you do need to publish good content.

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Content marketing is no game for the lazy. Staying up to date with what’s starting to work, what doesn’t work anymore, and what’s still working, takes time.

#medicalmarketing #medicalpracticgrowth #medicalclinics #socialmedia #chiropractor #plasticsurgeon #dentist #otrthodontist #obgyn #psychologist #dermatologist #veterinarians #marketing #advertising #cpa #lawyer

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LinkedIn should already be a part of most brands' content strategies. The social network established itself early as a place for companies to connect with current team members, prospective employees, and professional customers. Individuals should also leverage the channel to share thought leadership content. The format and context of LinkedIn help to label it as trustworthy and professional.
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