How to Get Your New Google+ Page Circled:
12 Simple Ways to Promote Your Page Effectively
Posted by +Michael Delgado on behalf of page

When first starting a Google+ page, it can feel lonely. And I mean lonely.

Google doesn’t let you follow anyone, which means that nobody is subscribing to your page updates or even knows your page exists.

So how do you start getting circled? And more importantly, how do you start networking with your target audience on Google+?

Here are some page promotion tips to help you get started . . .

1. Write/Share Engaging Content
You’ve heard it over and over again, but needs to be said again. In order for an unknown brand page on Google+ to get interaction, you need to seed the page with engaging content. I know it feels sad to write and share posts with nobody, but you need to start somewhere. Here are some tips for new pages . . .
• Ask page visitors a question about what content they want to see from you
• Ask visitors to introduce themseleves in a comment thread
• Post a humorous picture that could get shared if relevant to your business
• Provide a coupon or special deal to a visitor (just abide by Google TOS)
• Start a contest to award anyone who leaves a thoughtful comment
• Always leave the first comment on your post to get some discussion going

2. Circle & Interact with Relevant Pages
Circle any page that aligns with your business or topic so you can see what other pages are doing to keep their fans engaged. Simply go to the Google+ search bar and type in relevant keywords for your business or page. Then select “people and pages” in the drop-down to start finding and circling relevant pages. After circling all the pages related to your business, visit those pages and circle pages that circled them. After all, if a page circled a page that relates your business – they might be interested in circling you, too.

Circling pages allows you to start seeing content enter your stream so that you can begin interacting with them. This is a great strategy to network with like-minded page admins, and will help you join a conversation that relates to your business. Just don’t be spammy and leave worthless comments. Leave a comment that actually adds value to the post. Remember, you’re writing on behalf of your brand so make it count. This might be the first/last impression someone has of your brand.

3. Inform Customers/Partners
If you’re a small business or organization and own an email list, you should send a notice to your list about your new Google+ page. Give people a reason why there is value in circling you there. Perhaps you’re sharing special announcements not found on Twitter or Facebook — or posting coupons only available on Google+. Also make sure to add a link to your Google+ page in your email signature going forward.

4. Write about a relevant trending topic
A great way to get exposure for your brand page is to write about a trending topic in Google+. To see hot trends, simply conduct a search in Google+ and you’ll see the hot trends on the right hand-side. Don’t write about a keyword just because it’s a trend, make sure you’re adding something of value. Nothing worse than seeing worthless content in a hot trend stream from a brand page.*

5. Engage with People on Topics Important to Your Business
Even though you can’t circle someone until circled first, you can still engage in conversations with them through comments. Search for topics important to your business to see what people are saying. Add your thoughtful comment to someone’s post to let people know you’re listening and want to contribute to the conversation. This can help you earn some credibility in the space, and get you noticed.

6. Circle People Back
Once you get circled by someone, make the effort to circle them into a relevant circle. This will get your page icon listed as a follower on their sidebar, which gives you more exposure.

7. Promote an Easy-to-Remember URL on Marketing Collateral
Tell your customers to circle you on Google Plus to get coupons on deals not on Facebook or Twitter. And since Google doesn’t provide a simple vanity URL yet, simply assign a redirect on a particular page on your site (e.g. so it points people to your Google+ page.

Read more tips and see screenshots here:

Related Articles:
Google+ for Businesses: Your Step-by-Step Guide to Managing Pages
How to Optimize Your Google+ Page
How to Get Your Page Uncircled: 12 Killer Ways to Lose Subscribers
Shared publicly