I'm still thinking about the impact of this but I believe this makes title and description tags even more important.
Interesting development. Google provides two ways to influence how your branded breadcrumbs are displayed.
1. Define Site Name: https://developers.google.com/structured-data/site-name
2. Define Breadcrumbs: https://developers.google.com/structured-data/breadcrumbs
Does this mean more people will chose keyword-rich site names to display in search results? It doesn't appear that search terms are bolded, but a good site name could influence click through.
What do you think?
It turns out that there are 2 cases where passing the mobile friendly test in the search results is not enough for Google. Google's clarified this for me late last week. The scenarios are:
1. Your URL passes in the tool, but Google has not verified it via crawl as yet.
2. Your site is blocking resources in robots.txt, so it passes the tool (which is not a robot), but it does not pass muster with the crawler. Read the post to see the details of what Gary said.
Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content. With duplicative URLs, search engines may not crawl new or updated unique content as quickly, and/or they may not index a page accurately because indexing signals are diluted between the duplicate versions.
Faceted navigation and parameters in general are a
No offense, but looking at this, it's no wonder parameter bloat continues to be a problem.
Hey, I do SEO for a living and I 100% agree with this. You can no longer use SEO as the primary method of building your business.
As usual, another great #wbf from .
New WB Friday: http://bit.ly/LoyaltyBeforeSEO
This week, I'm talking about 5 changes Google's made over the last few years that have resulted in a powerful bias in the organic results toward those sites and brands that have built up loyal audiences. Also included - some marketing tactics that can help build loyalty.
JUST PUBLISHED: 's massive study of over half a million Google+ profiles
Click here >> http://stonet.co/GPlusRealNumbers
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Site builders are so easy: point, click, drag and drop and preso; you have a website! But how good are they for SEO?
Lots of them (including WiX) have support in their UI for setting page titles and meta descriptions. But that is only part of the battle. When I reviewed several WiX sites I found that there was quite a variance in how much of the site Google indexed.
Read why WiX sites are not ideal for SEO: http://webenso.com/is-wix-seo-friendly/
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I'm an SEO geek, social media and Google+ evangelist working for the great Eric Enge as a principal marketing consultant at Stone Temple Consulting. I've worked with Fortune 50 brands, start-ups, local businesses and previously as an in-house SEO.
Recently, I've been working on difficult SEO problems including Penguin and Panda recoveries, SEO strategy, site redesigns and re-platforms. I'm become a student of semantic search so I can help my clients adapt as Google evolves. I also enjoy helping individuals and organizations improve their brands by building their influence and trust online.
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