In her book on games, titled Reality is Broken researcher and game designer Jane McGonigal goes on to explain that a game engages us because it helps provide clear goals, a strong sense of purpose and a powerful feedback loop that is immediate in its response. This seemingly simple formula activates the part of our brain that first made us step out of the relative safety of the cave when we had an imagination big enough to visualize all the horrors awaiting us out there and a self-awareness that was sufficient to make us realize we had no really powerful weapons to fight back with. No claws, teeth or overly developed muscles.
But we had our brains. And they craved activation. This is also why Caturday, for all its apparent silliness and naysayers, has such a strong hold on us. At its basest form it provides a laugh. It allows us to connect with other people over a common understanding of a joke, in a safe interaction that breaks the ice and allows more meaningful contact and communication to next take place.
That’s the creation of a communication framework. And it’s global.
But there’s more to it than that. A cleverly constructed meme is heavy with semiotics and semantically dense. The one I’ve chosen here, for instance, can be taken at face value given the analysis I am carrying out, but it is also self-deprecating. A signal that despite the expenditure of thought, time and energy I put into the subject and the post I am also poking fun at myself. The thinking is important. The person should not be. There is a deep humanity to our connection in this way that makes everything suddenly approachable when, perhaps, it might not otherwise have been.
Google’s Head of the Agency Strategic Planning team, , explains this in more detail when she says that “The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves.” (http://goo.gl/RxViM).
Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy.
So a cat meme (or even a cat pic) shared in a familiar environment can challenge us, make us think, cause us to laugh, empower us, help us connect, fire up our synapses and give us a fleeting moment of pure joy. Which is why we will do it again, and again and again, but in true human fashion, we also understand that the rules of the game require a challenge as well as a restriction. A framework though which we can both attempt to succeed and experience the thrill of participation.
We do not post cat memes every day or even every hour of the day. We wait. Until Caturday. And we think. We look for clever ones or ones that really push the envelope. We share personal ones, because they are unique. We add to the visual internet. And in the process we learn, grow, expand, laugh, connect and interact. Globally. Netizens of a brand new culture. Creators of a world being born.
Check out some of the most popular cat memes (http://goo.gl/8t66j) and have an awesome #Caturday .
I so wanted to watch this live! This isn't so much a book review of Google+ Hangouts for Business by as it is an in depth discussion about how Hangouts can "make brands more personal and make people more like brands."
As points out in this HOA, Hangouts allow any of us to become media producers. Or at a minimum we can meet with people more personally.
Another great Hangout you've put together !
The show will air at 12:30 PM EDT (Boston time) on Monday April 14th.
Just say YES to get access to the video for live viewing, or later viewing.
The YouTube link is: G+ Hangouts for Business - The Book
Also, INVITE others (please)! Or SHARE the event with others. Your help in promotion is much appreciated!
writes about how the Hummingbird update has caused all kinds of issues for regional Google versions, which the search quality team are in no hurry to resolve.
If you're wondering what Google +Post Ads are and why they're important for brands, this article on Forbes will provide a simple explanation.
For a more detailed summary of just how big of a deal this is for Google and how truly revolutionary +Post Ads are, check out 's article on Linkedin ( https://www.linkedin.com/today/post/article/20140416220146-13325642-google-post-ads-bringing-engagement-to-advertising?_mSplash=1). As Mark explains, Google figured out how to monetize Google+ without cluttering it up with ads like Facebook.
Here is my take on the +Post ads program from Google. I think this is a brilliant move by Google to draw new users into the platform. Brands will use this program to drive their content marketing program, and in the process create exposure to Google+ to a whole new generation of users.
Here is the article:
Thanks to and for their clear thinking on this new development from the Google + team. And, Watch for the May 1 edition of the #DMEShow that will feature who is the product manager for +Post ads at Google!
SEO is a field that is loaded with myths. You can still find people who think that SEO is all about metatags. But, the last few years have brought us some new myths, which 's CEO summarizes here in his latest post on Forbes (link is below).
Please SHARE the article if you like it. Thanks!
- Stone Temple ConsultingSenior Marketing Consultant, 2011 - present
- 123Print, Inc.Chief SEO and Social Media Geek, 2009 - 2011
- WSI Web MarketingDirector, Internet Marketing Services, 2007 - 2009
- Autoscribe CorporationInternet Marketing Manager, 2000 - 2007
- Autoscribe CorporationNational Accounts Executive, 1998 - 2000
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I'm an SEO geek, social media and Google+ evangelist working for the great Eric Enge as a principal marketing consultant at Stone Temple Consulting. I've worked with Fortune 50 brands, start-ups, local businesses and previously as an in-house SEO.
Recently, I've been working on difficult SEO problems including Penguin and Panda recoveries, SEO strategy, site redesigns and re-platforms. I'm become a student of semantic search so I can help my clients adapt as Google evolves. I also enjoy helping individuals and organizations improve their brands by building their influence and trust online.
Anyway, reach out to me and say hello. I'm a pretty friendly guy!
- West Virginia UniversityBusiness Administration
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- West Virginia University1986 - 1989
New Mountaineer “Fired Up” for DC Golf Tournament -
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