Twitter will live stream the NFL’s Thursday Night Football
Looks like we finally have a (surprising!) winner in the fight to broadcast Thursday night NFL games live across the Web: Twitter.
The NFL announced that Thursday Night Football games will be digitally streamed on Twitter http://tgcafe.it/1qswxR0
NFL commissioner Roger Goodell wrote in a statement, published on ESPN:"Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football. There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners." http://tgcafe.it/1RZTTcJ
Twitter has long been a partner of the NFL via video highlights, but these are not highlights we are talking about here.
We’re talking full games available to watch in-app, for free, around the world.
There will be ten games in total, with NBC and CBS retaining the traditional broadcast rights, while the NFL’s own NFL Network cable channel will also broadcast the games.
The rights package also includes in-game highlights of the Thursday games and pregame Periscope broadcasts from players and teams.
Twitter CEO Jack Dorsey told ESPN http://tgcafe.it/1RZTTcJ
:"This is about transforming the fan experience with football. People watch NFL games with Twitter today. Now they’ll be able to watch right on Twitter Thursday nights."
More on the story at VentureBeat http://tgcafe.it/1Wa3ddZ
, Adweek http://tgcafe.it/1RZVdfT
, TechCrunch http://tgcafe.it/1N6Yu5r_______________________________________________________More marketing news: http://tgcafe.it/your-marketing-news