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Clarity Marketing
25 followers -
Pragmatic, professional marketing advice for growing businesses
Pragmatic, professional marketing advice for growing businesses

25 followers
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What does the General Data Protection Regulation mean for your marketing?

With the General Data Protection Regulation coming into force in May 2018, with its emphasis on transparency and accountability, small business owners really need to act now to established opt-in practices that will not only comply with this legislation but will stand them in good stead for improved marketing performance. Think about marketing to existing customers and new prospects alike and find the model that will work best for your business. Acting now could save a big headache further down the line.

Spreadable marketing – a perspective on generating “word of mouth”
“Spreadable marketing” is more than simply another term for “word of mouth”. It requires engaging your audience in a way that focuses on the sweet spot where your audience needs meet your business objectives.

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Don’t panic! How to manage the peaks and troughs of doing business.

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There are three orientations that your business might take but only one that truly serves your customers.

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Can marketing take the hard slog out of selling? "Marketing is not the art of finding clever ways to dispose of what you make; marketing is the art of creating genuine consumer value."

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Marketing and the social enterprise - Can a commercially effective approach to marketing have synergy with your social aims and objectives? http://www.clarity-in-communication.com/Clarity-Marketing-Blog/September-2014/Marketing-and-the-social-enterprise.aspx

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We all know that modern marketing is about being useful to your customers, proving your worth rather than simply demanding (or begging for) a sale. But what might be worth thinking about is being useful to your customers – in ways that are useful to you.

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If you have a few moments to spare I'd appreciate your help with the Small Business Markting Survey - just 10 quick questions https://www.surveymonkey.com/s/R9B29SX
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