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Clare Evans
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My latest blog for +Green Room Retail looks at how +Burberry is continually challenging traditional retailing conventions:
+Burberry is always at the forefront of luxury retailing with iconic retail design, digital integration, and social interaction.

On the Green Room blog today, we take a look at four ways the designer label is pushing the boundaries of conventional retailing, and connecting with customers in new ways.

http://greenroomretail.co.uk/blog/article/burberry-luxury-retailing
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+Green Room Retail's Insights Manager +Sam Langley-Swain shares his thoughts on pop ups in the latest issue of #VMSDmag  and it's well worth a read.

Check out what he - and some other industry experts - had to say here:

http://vmsd.com/content/look-what-s-popping-all-over 
Our Insights Manager, +Sam Langley-Swain shares his thoughts on pop up shops and #retaildesign  with VMSD Magazine.

Take a look at the article and what he - and other industry experts - have to say on the subject:

http://vmsd.com/content/look-what-s-popping-all-over

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My latest blog post for +Green Room Retail looks at how #socialmedia  is transforming the retail industry.
This week, +French Connection  launched a new online and in-store campaign.

#CantHelpMySelfie  gives shoppers their five seconds of fame for taking a photograph of themselves in the store's SS14 collections.

On the blog, we look at how this is just one part of a growing trend for social media use in retail:

http://greenroomretail.co.uk/blog/article/social-media-taking-over-retail

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Check out GRR's latest project here:
We recently worked with +British Gas on the redesign and delivery of their promotional kiosks.

Situated in Westfield shopping centres up and down the country, these kiosks use digital integration and dwell areas to promote the company's flagship products: Hive and Smart.

Find out more about the project over on our website:

http://greenroomretail.co.uk/projects/british-gas-kiosks-westfield

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My latest blog for +Green Room Retail; looking at why ecommerce growth figures from +RetailMeNot are great news for bricks-and-mortar retailers:
An article in +The Drum  earlier today shared figures that show that ecommerce is set to grow by 16% this year with average spend increasing to £59.

Think this is bad news for bricks-and-mortar retailers? Think again.

We share 7 reasons why ecommerce growth is great news for offline retailers:

http://greenroomretail.co.uk/blog/article/online-growth-great-news-offline

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Pop up shops are a great way for brands to generate a buzz in a disruptive, immersive and powerful way. But what good is a creative space if it's in the wrong location?

On the blog today, we share 10 Things to Consider When Choosing a Location for a Pop-Up Shop:

http://greenroomretail.co.uk/blog/article/10-things-to-consider-when-choosing-a-pop-up-shop-location

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Take a look at my article for Hello Endless, looking at how brands and retailers can prepare for their next event:

http://blog.helloendless.com/post/77921090200/how-to-prepare-for-your-next-event-in-10-simple-steps

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Take a look at one of Green Room's latest projects for Oakley:
At Green Room, we do more than just complete store design.

We recently delivered a striking shop-in-shop for Oakley. Click here to see more images of the retail concession and find out a little bit more about the space in Ellis Brigham stores.

http://greenroomretail.co.uk/projects/oakley-concession
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