if you're developing a business which provides more than one thing to its customers, market ONE product thoroughly, use the lessons to market the rest of your offerings.
Too many people try to market too many products to too many different people, and fail or falter at more because of that approach!
Focus on one thing, the BEST customer for that product, and market to that specific customer. Get "inside their heads and hearts" what are their hearts desires, their pains, their frustrations, in life, in work, in business? How does your product or service help them reach their dreams, solve their problems, relieve their stress?
These are the things you need to connect with in your marketing copy, the images you use, the style, these are your "lead magnets", because chances are, your customers are already looking for solutions, if you write about how your product provides them, they'll find your product, and they'll instantly know- "AH ha!" so this is what I've been looking for.
Then it's simply a matter of how can they pay, when can they receive your awesome product, not whether or if they should! #Sales #Marketing