MOBILE APPS: As a business, you're existing customer base is the most valuable asset you have. The last thing you want, is to allow your existing client base to go to Google to find you. It's highly likely they will find a competitor instead. By putting a mobile app in the hands of your customers, you keep them off Google. That's going to allow them to have a closer relationship with you. It also prevents them from finding other companies to do business with.
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