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MOBILE APPS: As a business, you're existing customer base is the most valuable asset you have. The last thing you want, is to allow your existing client base to go to Google to find you. It's highly likely they will find a competitor instead. By putting a mobile app in the hands of your customers, you keep them off Google. That's going to allow them to have a closer relationship with you. It also prevents them from finding other companies to do business with.

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Video is incredible when it comes to reach. Utilizing the power of Youtube, you now have access to potential customers around world. Youtube even allows you to subtitle your video in different languages. That' http://ow.ly/VXVk302bO5S s pretty important when marketing to customers who don't speak english.

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PAY-PER-CLICK: Also known as Paid Search, is one of the best ways to increase brand awareness and drive new and relevant customers to your website. PPC advertising delivers instant traffic by placing you at top positions on search engines. Google accounts for two-thirds of all US searches. Therefore, Google AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies. Pay-Per-Click, whether on Google or Facebook, gives you an additional piece of equipment to be able to better position your company, to have more eyeballs looking at it. By owning the top five positions on Google in an organic listing obtained with a good SEO strategy, and also having two paid ad spots, it allows you to own seven different positions on Google. This gives you the ability to increase the odds of converting new business every time somebody looks for your products or services.

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EMAIL MARKETING: There are many ways to build a database of existing clients with their email addresses. But one of the most efficient ways is through your website. Simply because the site does the work for you, and to because these are customers, and potential customers who have already provided permission for you to send them emails. Sure you can purchase an Email list, and start blasting out emails. But that will quickly get you in trouble for spamming. Google will blacklist your domain, making it relatively impossible to find on search engines. The best way to keep that from happening is to use a current customer database. Many individuals still prefer emails, and it's important that you communicate with people where they are, and how they want to be communicated with. So don't neglect email. By creating an incredibly designed email marketing or newsletter template, and integrating that template into the proper strategy, you can streamline the process. It might seem like a daunting task for many business owners, but it's really an add_on to the work that's already being done to market your website.

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BLOGGING: As a business owner or executive, you likely find yourself answering the same questions day in, and day out. Just imagine, digitizing the answers to those questions, and distributing them to your blog. That content becomes more powerful and continues working for you, for five years, ten years, even fifteen years from now. Blogging enforces credibility with potential customers and with Google, which helps significantly with generating new leads. If your business is not blogging, you're missing out on a great opportunity to build your business. And it's not that difficult. It's as simple as getting on a regular schedule, and generating content that's going be valuable. Just answer the questions you're already answering in person, digitize it, so it become a permanent asset for your business.

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USE SEARCH ENGINE OPTIMIZATION TO SAVE TIME AND MONEY: The cool thing is, you can leverage the Internet, you can leverage Google, and you can leverage your website's placement on google, or your social site's placement on google, to help you decrease costs related to customer service questions. If you find yourself answering the same questions over and over and over again, whether it's customer service or sales, it's critical to make that a digital asset. Put it on Google and allow people, who are not in front of you, to find it on their own. This is going to help you reduce the amount of labor and effort you have going towards overall operational expenses and resources, as well as, put you in a position, to be in front people who are are you looking for answers to their problems.

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Videos help you achieve compounding results. In a marketing environment you want to measure the difference between simple interest investments and compound interest investments. A simple interest marketing investment would be to create a brochure, speak at conference, and pass out those brochures to an audience of 500 people. Then you would go home and hope your phone is going to ring, allowing you to make sales presentations. However marketing efforts with compounding interest will allow content to continue to work for you, even while you sleep, and will grow over time. For instance, if you were to record a video of your speaking engagement, and take that digital asset and put it on Youtube, and optimize it, it will continue to market and bring you new consumers, year over year, over year. It has a compounding interest impact on building your business, generating new leads and putting you in front of new prospects with no additional effort.

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INTERNAL USES FOR MOBILE APPS FOR YOUR BUSINESS: Imagine managing your inventory with a mobile device from any location. This is particularly helpful if you own a heating and air conditioning company with multiple trucks, full of parts, running around town servicing your customers. Imagine the time that can be saved. Some mobile applications, act as a virtual business card in the hands of your customers. Businesses should allow their customers instant access to their contact information, access to videos, access to support tickets, access to be able to get quotes, or even emergency services.

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LOCAL LISTINGS AND REVIEWS: For many businesses, you're dealing with the fact that your customer base is local. Maybe you have a brick_and_mortar business and you're trying to figure out how to target customers on the web that are literally within your area. By leveraging reviews from your clients and local business listings websites, you're able to market your business within a very close radius of your location. Local listings and reviews on Google allow you to position and market your company by specific city and zip code. Did someone post a bad review about your company? You can't make it go away, but you can respond to it and state your case. Or you can make it a priority to have your existing clients post positive reviews that will ultimately minimize the negative impact of the bad review. Utilizing Local Listings and Reviews within your digital marketing campaign gives you the ability to play offense and defense.

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SOCIAL MEDIA MARKETING: By leveraging social media, it allows you to be where your website can't be. By leveraging social media, it also gives you the power of owning more real estate on Google... which is going to give you more opportunities to protect, promote, and leverage your brand. For instance, one social media marketing strategy might be to create a revolving distribution of content, that is set up once, and then distributed for years to come. It's like compounding interest. Over time, the digital asset becomes more, and more valuable, providing benefits for years to come. More aggressive strategies might include posting daily, weekly, monthly, on weekends, and evenings. Even different distribution times need to be explored in order to determine maximum reach.

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Web Design, Web Development, SEO, Social Media, Mobile and Video
Introduction
CI Web Group is a group of digital marketing and graphics design junkies, completely obsorbed with growing business bottom lines through creative marketing strategies.
Contact Information
Contact info
Phone
877-839-1122
Email
Google Talk
jbagley411@gmail.com
Address
2300 McDermott Road Suite 200-245
Plano, TX 75025