Citizens Bank was founded in 1912 by a group of businessmen in New Tazewell, Tennessee to create an alternative source of banking services in the area. The bank continued its growth in the area and made its mark as a good business neighbor.
Recently in 2014, the bank changed it's slogan to "No More Banking as Usual." This change is to communicate it's mission to be different from everyone else - different than ever before. Citizens Bank's goal everyday is to deliver service that's not just better than any other bank, but that's even better than the service they delivered yesterday.