Some very good points on how to use Google+ as a brand.

via: +Ade Oshineye
Case Study: How Mashable is growing with Google+

Excerpt: "Mashable has been using Hangouts, a live multi-person video chat tool, to meet their audience face to face, creating deeper interactions. 'I haven’t seen anything else like Hangouts in terms of crossing that barrier of really making a connection,' Megan says. 'I feel like it’s the deepest connection you could get.' "
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