A small point about "rigged RFPs". Rigged RFPs are not the cause of Instructure's impressive growth. The excitement around Instructure is what causes rigged RFPs. Throughout history when IT folks must use an RFP process and already know what product they want as the outcome - they rig the process. All the vendors in the marketplace have greatly benefitted from RFPs rigged in their favor at one time or another. Frankly when I hear about a RFP rigged for Instructure, I think to myself, "nice work". Their sales and marketing is doing its job. When competitors complain about "rigged RFPs" they are certainly unhappy to have no chance to win the business but must grudgingly accept that they are really just jealous and wish the bid was rigged for them.
By Phil HillMore Posts (339) I’m not sure which is more surprising – Instructure’s continued growth with no major hiccups or their competitors’ inability after a half-decade to understand and accept what is at its core a very simple strategy. Despite … Continue reading →
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