, I was 'whining' about it because my main browser, Firefox, has an extension that DOES block all the ads - including the ones in LiveStream. So I know it is TECHNICALLY possible - but I have a feeling it is linked to the fact that Chrome does not have it's own network stack that it cannot filter web traffic in as much detail. As I said, a technical limit to Chrome, which I would like to see removed.
The only thing I don't like about the ads on LiveStream, is that they will suddenly and unavoidably interrupt what it is you are watching (we're talking embedded ads), making me miss a large chunk - and when you're watching something that's by definition live, you cannot rewind.
I have no problems with text ads (such as the ones Google puts up everywhere), and even ad banners don't bother me much. But when the ads start to literally interfere with my browsing of the Internet, that is when I want them blocked.
And as such, I'm sticking with Firefox, because it does not have that limitation.