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Christy Kunjumon
Works at TechWyse
Attended Matha college of technology
Lives in Cochin, Kerala
447 followers|118,487 views
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Hello my fellow SEOers!

This time I have +Mark Traphagen  , Senior Director of Online Marketing for +Stone Temple Consulting . He is a well-known expert on #Google+ and Google Authorship. He is also a speaker on major conferences like ‪#‎SMX‬, ‪#‎Pubcon‬, ‪#‎ConvergeSouth‬ and ‪#‎SearchExchange‬.

Thank you so much Mark Traphagen for spending the time to answer all of my questions.

Also thank you for suggesting the book Audience: Marketing in an Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs . The book arrived today :)

Read the complete interview @ http://techwy.se/RBDaD
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sweet photo
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25 questions on how to successfully design an E-commerce website! [INFOGRAPHIC]
Shopping is a girl’s thing right? With all things considered, it’s no longer a girl’s thing. There are numerous online stores with an extensive variety of tech devices that can cause any man to be glued to the screen for a co...
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Christy Kunjumon

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133,000 Tweets Show Us How Google Indexes Twitter

In our latest study, I map how much indexing Google does, and what factors seem to correlate with higher levels of indexation.

In addition, I discuss ideas for what this tells us regarding how you can benefit from the new deal between Google and Twitter once it goes lives in 2 to 3 months.

http://stonet.co/TwitterIndexingStudy
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Check out what the best #Internet #marketers have to say about smart optimization and lasting online efforts by downloading our free #eBook!
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13 Industry Experts Reveal Their #SEO  Secrets in this latest eBook!
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Great share done by these seo experts!
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Check out what the best #Internet #marketers have to say about smart optimization and lasting online efforts by downloading our free #eBook!
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Christy Kunjumon

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Does CRO Mess Up SEO? And How Does a Multi-Visit Funnel Impact Both?

I contributed to this piece: http://www.conversion-rate-experts.com/cro-and-seo-transcript/ from Conversion Rate Experts on the topic, and they extracted some great visuals to help explain the concepts.
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WOW, Awesome #data here! The 2015 #Oscars on Twitter. Replay the entire show! #Oscars2015

http://srogers.cartodb.com/viz/cc0e5554-bb1b-11e4-8b14-0e4fddd5de28/public_map
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13 Industry Experts Reveal Their #SEO #Secrets!
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Interview with Demis Hassabis of Google, co-founder of DeepMind

Interesting snippets:

Tell me about the two companies, both out of Oxford University, that you just bought.

"These Oxford guys are amazingly talented groups of professors. One team [formerly Dark Blue Labs] will focus on natural language understanding, using deep neural networks to do that. So rather than the old kind of logic techniques for NLP, we’re using deep networks and word embeddings and so on. That’s led by Phil Blunsom. We’re interested in eventually having language embedded into our systems so we can actually converse. At the moment they are obviously prelinguistic—there is no language capability in there. So we’ll see all of those things marrying up. And the second group, Vision Factory, is led by Andrew Zisserman, a world famous computer vision guy."

When will we see this happening?

"In six months to a year’s time we’ll start seeing some aspects of what we’re doing embedded in Google Plus, natural language and maybe some recommendation systems."

What do you hope to do for Google in the long run?

"I’m really excited about the potential for general AI. Things like AI-assisted science."

What’s the big problem you’re working on now?

"The big thing is what we call transfer learning. You’ve mastered one domain of things, how do you abstract that into something that’s almost like a library of knowledge that you can now usefully apply in a new domain? That’s the key to general knowledge. At the moment, we are good at processing perceptual information and then picking an action based on that. But when it goes to the next level, the concept level, nobody has been able to do that."

One condition you set on the Google purchase was that the company set up some sort of AI ethics board. What was that about?

"It was a part of the agreement of the acquisition. It’s an independent advisory committee like they have in other areas."

Why did you do that?

"I think AI could be world changing, it’s an amazing technology. All technologies are inherently neutral but they can be used for good or bad so we have to make sure that it’s used responsibly. I and my cofounders have felt this for a long time. Another attraction about Google was that they felt as strongly about those things, too."

What has this group done?

"Certainly there is nothing yet. The group is just being formed — I wanted it in place way ahead of the time that anything came up that would be an issue. One constraint we do have— that wasn’t part of a committee but part of the acquisition terms—is that no technology coming out of Deep Mind will be used for military or intelligence purposes."

Do you feel like a committee really could make an impact on controlling a technology once you bring it into the world?

"I think if they are sufficiently educated, yes. That’s why they’re forming now, so they have enough time to really understand the technical details, the nuances of this. There are some top professors on this in computation, neuroscience and machine learning on this committee."

And the committee is in place now?

"It’s formed yes, but I can’t tell you who is on it."

Why not?

"Well, because it’s confidential. We think it’s important [that it stay out of public view] especially during this initial ramp-up phase where there is no tech— I mean we’re working on computing Pong, right? There are no issues here currently but in the next five or ten years maybe there will be. So really it’s just getting ahead of the game."

Will you eventually release the names?

"Potentially. That’s something also to be discussed."

Transparency is important in this too.

"Sure, sure. There are lots of interesting questions that have to be answered on a technical level about what these systems are capable of, what they might be able to do, and how are we going to control those things. At the end of the day they need goals set by the human programmers. Our research team here works on those theoretical aspects partly because we want to advance [the science], but also to make sure that these things are controllable and there’s always humans in the loop and so on."

Link: https://medium.com/backchannel/the-deep-mind-of-demis-hassabis-156112890d8a
Google’s prize AI prodigy tells all
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Give these techniques, used by top strategists, a try- whether they wield valyrian steel or social networking knowledge.

+MarketingProfs +LinkedIn +Game of Thrones 
Career Management - We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how ...
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13 Industry Experts Reveal Their #SEO  Secrets in this latest eBook!
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Have him in circles
447 people
Luisa Bazzani's profile photo
deepan babu's profile photo
Liam OBrien's profile photo
devinder maheshwari's profile photo
Matt Janaway's profile photo
Rama Krishna's profile photo
alberto pinheiro's profile photo
Kamal R Pillai Karottuvaniyapurayail's profile photo
Winu Sebastian's profile photo
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  • TechWyse
    Inbound Marketing Strategist, 2012 - present
    Inbound Marketing Strategist @ TechWyse
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Cochin, Kerala
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kerala
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I have over four years of Internet Marketing experience. I prefer to focus on Analytics, CRO, SMM, Local SEO and Link Earning. Search has become more localized and personalized over time and this is exciting to me. Companies who are able to capitalized on these changes will eventually emerge on top.
Education
  • Matha college of technology
    engineering, 2006 - 2010
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Birthday
August 4
Christy Kunjumon's +1's are the things they like, agree with, or want to recommend.
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