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Christy Correll
Works at SEOmoz
Attended Baylor University
Lives in Denver, Colorado, USA
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Christy Correll

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 Moz' Local Search Ranking Factors 2014 are here, yaa!

Because I'm feeling bossy and exhausted (a rare combination, right?), this is all I have to say about it today. sigh It deserves so much more. 

Read +Andrew Shotland's TL:DR now at  http://www.localseoguide.com/local-search-ranking-factors-2014-tldr/, then bookmark the real deal by +David Mihm at http://moz.com/local-search-ranking-factors for distraction-free reading + reference all year long. Do it, people. Do it now. 
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Everything You Need To Know About The New Google+ Name Policy via +Marketing Land
Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you […]
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How Do You Overcome Marketing Overwhelm?

Overwhelmed with all the ways you can market your business online? The good news is this is normal, ya'll. The GREAT news is that it's curable... once you know what to do. In my first blog post  +ISOOSI Research Engine, I share exactly what you need to do to get unstuck, based on my experiences helping +Honey Tree Media clients do exactly that. What I'd really like to know, though, is what you do to overcome marketing overwhelm. What about your clients? Please share in the comments below, thanks! :) +Darren DeMatas +Lori Sailiata +Michelle Lowery 
Marketing your small business online can be overwhelming. Learn how to get unstuck and move forward in just five easy steps.
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+Christy Correll I focus on what I be as a person. I try not to let the work frustrate me and prevent me from being who I want to become.
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■ Other Discussions & Help  - 
 
Does anyone have any great resources for keeping up with changes in multi-local SEO? Blogs, guides, forums, etc.  (Yes, I just looked through the resources section of this community. Good stuff in there, but didn't see anything on multi-local.) Thanks in advance for any help you can offer!

PS - Please let me know if I should post this Q somewhere else, +Max Minzer. 
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BTW (just wanted to mention) - we have resources +Michael Fritzsche mentioned in community Resources section: http://goo.gl/gIUpE1
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I'm so sad I will won't be able to watch this live! I'll be less bummed, though, if you can make it to tomorrow's edition of  #maximpact . It's all about Social Analytics, folks, with featured guest +Jennifer Sable Lopez of +Moz.  RSVP here, now  -->   http://mz.cm/1qwTmRG  
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Google Analytics Diagnostic Feature Now in Beta

Just signed up for this new diagnostics features, and am excited to give this a whirl in GA, yaa! What about you? Do you have used this new #googleanalytics  feature (currently in beta), or are you on the waiting list?

h/t +MaAnna Stephenson 
 
+Google Analytics  has launched new beta feature called "Google Analytics Diagnostics", It can be helpful in several ways like, 

1. Missing or malformed Analytics tags 
2. Filters that conflict
3. Looking for the presence of (other) entries in reports

Learn more about this feature - http://analytics.blogspot.in/2014/04/improving-your-data-quality-google.html

Register here  to  get access of diagnostics system on your own GA accounts 
https://docs.google.com/forms/d/1B3kNh8vkmAoIMG0kdFeQ6RtLplFLmjxmlqdlOwX65eU/viewform 

#analytics   #measure   #googleanalytics  
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Bookmark this. If you don't need it now, you will later. 
 
How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains /by +Tom Capper for +Moz  #analytics  
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being easy to fix.
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10 Milestones for 10 Years at Google! h/t +Everett Sizemore
 
It feels like just yesterday my wife, two kids and I packed all our belongings, sold our house in New Jersey, and made the long trip to California. It was almost 14 years ago, and I was on my way to join Google’s Search team. 

One of the more memorable moments during the years that followed was the company’s IPO, where Larry and Sergey introduced their vision to the world. I can’t believe that was 10 years ago tomorrow. Their founders’ letter [http://goo.gl/t7Ylc7] highlighted Google’s long-term focus:  

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.”

Since 2004, Google has of course made a range of big bets: YouTube, Android, Chrome, Google Maps….and recently, many of the amazing long-term projects Google[x] is pursuing.

But the heart of Google is still search. And in the decade since our IPO, Google has made big bets on a range of hugely important areas in search that make today’s Google so much better than the 2004 version (see our homepage from back then below). Larry has described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want. We’ve made a lot of progress on delivering you the right answers, faster. But we know that we have a long way to go -- it’s just the beginning.

I thought it might be fun to share the 10 biggest Google search milestones since 2004 that really stand out in my mind:

1. Autocomplete: We built a way for Google to predict the most likely useful words and phrases as you type, and even load search results instantly—so you can quickly get to that perfect recipe for “silky gingered zucchini soup” (even if you can’t remember the dish’s whole name). Typing out a whole phrase feels archaic.

2. Translations: Google Translate was barely a beta product ten years ago. Today people use it in 80 languages to do over a billion translations a day. Just tell Google to “translate 10 years into German” and see this magic in action.

3. Directions and traffic: Search used to be just about webpages, but our amazing Maps team made it possible to search the real world too. Now you can ask, “How far is it to Santa Cruz?” and with one tap you can open walking, biking, public transit, or driving directions—with the fastest route so you avoid traffic.

4. Universal search: Sometimes the best answer isn’t just text—if you’re asking about JFK’s “Moon Speech,” you probably want to watch John F. Kennedy deliver his famous speech. We’ve made that possible, blending different types of results so you get the most relevant info, no matter the format.

5. Mobile and new screens: No matter what device or platform you may be on, whether it’s a tablet or a smartphone (or even a watch!), you need information and answers. So we’ve adapted Search to all these new devices. This includes redesigning our mobile products to help those who weren’t born with the fastest typing thumbs! 

6. Voice search: Gone are the days of typing queries as clunky keywords—you can now ask questions by voice in the Google Search app. Instead of typing [weather chicago], just say “Ok Google, will I need an umbrella tomorrow?” We’ve invested years of research into speech recognition and natural language understanding, and voice search works in 38 languages today.

7. Actions: With the Google Search app you can quickly text, email or call someone without digging and typing. Just say: “Ok Google, send an email to Jason: do you guys want to go to the beach with us for a picnic this Saturday?” You can even set sophisticated reminders like “Remind me to pick up coffee filters next time I’m at Target,” and Google will buzz your phone when you get to any Target.

8. The Knowledge Graph: The world is made of real things, not just text strings. So we built the Knowledge Graph to show how things are connected—ask “How tall do you have to be to ride the Cyclone?” or “Who’s in the cast of Guardians of the Galaxy?”, and then click to explore across the web. 

9. Info just for you: If you’ve got a flight reservation saved in your Gmail, you can ask the Google Search app, “What gate does my flight leave from?” and get the answer directly. You can also ask about shipments ("Where's my package?") or for appointments (“When do I have yoga?”). All this is private of course, visible just to you. 

10. Answers before you have to ask: If you have the Google Search app on your phone, you'll get automatic help with everyday tasks. Google can automatically show you your plane, bus, and train reservations right when you need them; warnings when traffic is bad to your next appointment; reminders of bills coming due; a best guess at the last spot you parked; and much more.

And all that is just a sample of the work we’ve done since 2004. We made more than 890 improvements to Google Search last year alone, and we’re cranking away at new features and the next generation of big bets all the time. We've come a long way in 10 years -- on Google and so many other general and specialized search apps, it's now so much better than just the 10 blue links of years past. In 2024, the Google of 2014 will seem ancient, and the Google of 2004 prehistoric. 
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Would you market a product that capitalized on a tragedy? What if your client pledged to donate a portion of the proceeds to helping the victims recover? Makes the question much harder to answer, for me at least. Before reading today's post on the +Inflow blog, I would say it would completely depend on the client's true intentions and messaging, as well as the potential impact on the victims of the tragedy (and their friends and family). Now I'm thinking that in the majority of situations, it simply isn't worth the long-term risks to the client and those impacted by the tragedy, which can never be accurately assessed... but need to marinate on this quite a bit more. I'd love to hear what you think about this very important topic!
 
Today on the Inflow blog we're talking about questionable ethics in content marketing. Add your voice to the conversation -
When it comes to content marketing and sensitive materials, it's critical to use sound judgment and foresight before getting involved in something viral.
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Thanks for sharing, Christy. I think we're still really mulling this over here too. With so many opportunities that come up, I feel more and more that it's critical to have that ethical beacon already established for both the agency brand and that of the client. 
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This lets me almost wrap my mind around how much data is flowing through the web's most popular Internet properties -- especially social platforms. And whoa! mind explodes
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Wow!
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Marketers needed for +Rand Fishkin's newest project, IMEC Lab

Volunteers will help test and validate web marketing hypotheses. Get the details and application now at http://moz.com/rand/imec-lab/.

And please reshare, thanks!
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+Christy Correll Thanks for sharing the first rule of IMEC is don't tell anyone ;)
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Have her in circles
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Work
Occupation
Internet Marketing Consultant & Owner at Honey Tree Media
Skills
Search, Social & Content Marketing
Employment
  • SEOmoz
    Associate, 2012 - present
  • Honey Tree Media LLC
    Owner, 2010 - present
  • Lightning Labels
    Online Marketing Specialist, 2008 - 2012
  • onTargetjobs
    Internet Marketing Coordinator, 2007 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Denver, Colorado, USA
Previously
USA - USA - Spain - England
Story
Tagline
Internet Marketer, ENFP, & Reformed Southern Belle Based in Denver, CO
Introduction
Loves God, loves people, and is blessed with the best friends in the world!

Bragging rights
Power napping is my superhero power. #sayyestolife is my personal hashtag.
Education
  • Baylor University
    English/Journalism, 1996 - 2000
  • Shelby High School (Shelby, NC)
  • Deer Park High School (Deer Park, TX)
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Female
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