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Christopher Whalen
178 followers -
geek, Joycean, SEO, PPC, AdWords, Google Grants, Google Analytics, ukulele, maracatu, samba, wild swimming, cycling
geek, Joycean, SEO, PPC, AdWords, Google Grants, Google Analytics, ukulele, maracatu, samba, wild swimming, cycling

178 followers
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My 2015 10Q answers
I've been doing this exercise in personal reflection every autumn  since 2010  (see also my  2011 ,  2012 ,  2013  and 2014 answers ). I really seem to have embraced the upside of quitting  over the past few years. It's often at this time of year that I rea...

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HELP! MY SITE HAS 939 CRAWL ERRORS!!1

I see this kind of question several times a week; you’re not alone - many websites have crawl errors. 

1) 404 errors on invalid URLs do not harm your site’s indexing or ranking in any way. It doesn’t matter if there are 100 or 10 million, they won’t harm your site’s ranking. http://googlewebmastercentral.blogspot.ch/2011/05/do-404s-hurt-my-site.html 

2) In some cases, crawl errors may come from a legitimate structural issue within your website or CMS. How you tell? Double-check the origin of the crawl error. If there's a broken link on your site, in your page's static HTML, then that's always worth fixing. (thanks +Martino Mosna)

3) What about the funky URLs that are “clearly broken?” When our algorithms like your site, they may try to find more great content on it, for example by trying to discover new URLs in JavaScript. If we try those “URLs” and find a 404, that’s great and expected. We just don’t want to miss anything important (insert overly-attached Googlebot meme here). http://support.google.com/webmasters/bin/answer.py?answer=1154698

4) You don’t need to fix crawl errors in Webmaster Tools. The “mark as fixed” feature is only to help you, if you want to keep track of your progress there; it does not change anything in our web-search pipeline, so feel free to ignore it if you don’t need it.
http://support.google.com/webmasters/bin/answer.py?answer=2467403

5) We list crawl errors in Webmaster Tools by priority, which is based on several factors. If the first page of crawl errors is clearly irrelevant, you probably won’t find important crawl errors on further pages. 
http://googlewebmastercentral.blogspot.ch/2012/03/crawl-errors-next-generation.html

6) There’s no need to “fix” crawl errors on your website. Finding 404’s is normal and expected of a healthy, well-configured website. If you have an equivalent new URL, then redirecting to it is a good practice. Otherwise, you should not create fake content, you should not redirect to your homepage, you shouldn’t robots.txt disallow those URLs -- all of these things make it harder for us to recognize your site’s structure and process it properly.  We call these “soft 404” errors.
http://support.google.com/webmasters/bin/answer.py?answer=181708

7) Obviously - if these crawl errors are showing up for URLs that you care about, perhaps URLs in your Sitemap file, then that’s something you should take action on immediately. If Googlebot can’t crawl your important URLs, then they may get dropped from our search results, and users might not be able to access them either. 

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I wrote about the impact of Google's new layout on Google Ad Grants.
Google changed the layout of its search results on 18 February. It has removed side ads and introduced a fourth ad slot above organic results. Christopher Whalen writes about how this is likely to affect Google Ad Grants.

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Netflix category codes
Browsing Netflix can be a pain. Use these hidden category codes to jump to the genres you are interested in. Action & Adventure Action Comedies Action Sci-Fi & Fantasy Action Thrillers Adult Animation Adventures African Movies Alien Sci-Fi Animal Tales Anim...

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'Clappy Bird', PSR-7, Blackfire & the future of Symfony.

Here's what Torchbox got up to at SymfonyLive 2015.

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My 2014 10Q answers
I've been doing this exercise in personal reflection every September  since 2010  (see also my  2011 , 2012  and 2013 answers ). I was starting to sound like a broken record, complaining about the same problems year after year, but over the past 12 months I...

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How to get great results if you're a non-profit looking to make the most of your partnership with an agency like Torchbox.
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