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Christopher Whalen
Works at Torchbox
Attended Hertford College, Oxford
Lives in Oxford
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Christopher Whalen

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HELP! MY SITE HAS 939 CRAWL ERRORS!!1

I see this kind of question several times a week; you’re not alone - many websites have crawl errors. 

1) 404 errors on invalid URLs do not harm your site’s indexing or ranking in any way. It doesn’t matter if there are 100 or 10 million, they won’t harm your site’s ranking. http://googlewebmastercentral.blogspot.ch/2011/05/do-404s-hurt-my-site.html 

2) In some cases, crawl errors may come from a legitimate structural issue within your website or CMS. How you tell? Double-check the origin of the crawl error. If there's a broken link on your site, in your page's static HTML, then that's always worth fixing. (thanks +Martino Mosna)

3) What about the funky URLs that are “clearly broken?” When our algorithms like your site, they may try to find more great content on it, for example by trying to discover new URLs in JavaScript. If we try those “URLs” and find a 404, that’s great and expected. We just don’t want to miss anything important (insert overly-attached Googlebot meme here). http://support.google.com/webmasters/bin/answer.py?answer=1154698

4) You don’t need to fix crawl errors in Webmaster Tools. The “mark as fixed” feature is only to help you, if you want to keep track of your progress there; it does not change anything in our web-search pipeline, so feel free to ignore it if you don’t need it.
http://support.google.com/webmasters/bin/answer.py?answer=2467403

5) We list crawl errors in Webmaster Tools by priority, which is based on several factors. If the first page of crawl errors is clearly irrelevant, you probably won’t find important crawl errors on further pages. 
http://googlewebmastercentral.blogspot.ch/2012/03/crawl-errors-next-generation.html

6) There’s no need to “fix” crawl errors on your website. Finding 404’s is normal and expected of a healthy, well-configured website. If you have an equivalent new URL, then redirecting to it is a good practice. Otherwise, you should not create fake content, you should not redirect to your homepage, you shouldn’t robots.txt disallow those URLs -- all of these things make it harder for us to recognize your site’s structure and process it properly.  We call these “soft 404” errors.
http://support.google.com/webmasters/bin/answer.py?answer=181708

7) Obviously - if these crawl errors are showing up for URLs that you care about, perhaps URLs in your Sitemap file, then that’s something you should take action on immediately. If Googlebot can’t crawl your important URLs, then they may get dropped from our search results, and users might not be able to access them either. 
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Netflix category codes
Browsing Netflix can be a pain. Use these hidden category codes to jump to the genres you are interested in. Action & Adventure Action Comedies Action Sci-Fi & Fantasy Action Thrillers Adult Animation Adventures African Movies Alien Sci-Fi Animal Tales Anim...
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'Clappy Bird', PSR-7, Blackfire & the future of Symfony.

Here's what Torchbox got up to at SymfonyLive 2015.
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How to get great results if you're a non-profit looking to make the most of your partnership with an agency like Torchbox.
Top tips for non-profits looking to get the most out of an agency partnership
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New year's resolutions for 2015
I don't believe in setting new year's resolutions that you don't want to do. Why make life a struggle? On Christmas Day I watched the first episode of Grayson Perry: Who Are You? at bedtime. It set my brain on fire. In my insomnia, I jotted down the followi...
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Things for which I was grateful in 2014
I kept a gratitude diary at throughout 2014. I wrote down three things for which I was grateful every night just before going to sleep. It had a positive impact on my mood. I went to sleep every night thinking about the good parts of my day. I'm going to ke...
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Find out what Lead Designer, +Ben Enright, gets up to at Torchbox in his latest blog #design #jobs #hiring
Based in our Bristol office, Ben Enright is Torchbox's longest-serving Lead Designer, responsible for some of our most creative work.
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I wrote about the impact of Google's new layout on Google Ad Grants.
 
Google changed the layout of its search results on 18 February. It has removed side ads and introduced a fourth ad slot above organic results. Christopher Whalen writes about how this is likely to affect Google Ad Grants.
The layout of Google search results pages is changing. Ads have disappeared from the right-hand side. Find out how this affects charities with Google Ad Grants.
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Torchbox wants to #TellEveryone about the #GlobalGoals.

Find out why they're important:
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My 2014 10Q answers
I've been doing this exercise in personal reflection every September  since 2010  (see also my  2011 , 2012  and 2013 answers ). I was starting to sound like a broken record, complaining about the same problems year after year, but over the past 12 months I...
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How to install an HP LasterJet 1000 series printer on a Mac
This post will explain how I managed to install my 13-year-old HP LasterJet 1000 series printer on my MacBook Pro running OS X Yosemite version 10.10.2. I feel like I'm on familiar territory here with HP's lack of legacy support for peripherals such as scan...
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Clark Steenstra's profile photovivek sinha's profile photoChristopher Whalen's profile photo
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Hi Vivek,

I'm afraid I don't know what you should do. Sorry.

Yours aye,
Chris
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199 people
Have him in circles
182 people
Blogbuster.at's profile photo
Michael Verhoek's profile photo
Dan Neal's profile photo
‫دوستی بین مشترکات ادیان تا به نقطه مشترک رسیدن‬‎'s profile photo
Catherine Young's profile photo
Brett Dixon's profile photo
Silke Butters's profile photo
Seo Ciyus's profile photo
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Education
  • Hertford College, Oxford
    Palimpsesting in James Joyce, 2006 - 2010
  • Hertford College, Oxford
    English: 1900-Present Day (MSt), 2005 - 2006
  • Hertford College, Oxford
    English Language and Literature (BA), 2001 - 2004
  • Merchiston Castle School, Edinburgh
    1999 - 2001
  • Belmont Academy, Ayr
    1995 - 1999
  • Ayr Grammar Primary School
    1991 - 1995
  • Eggenthal
    1989 - 1991
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
May 11, 1983
Story
Tagline
geek, Joycean, SEO, PPC, AdWords, Google Grants, Google Analytics, ukulele, maracatu, samba, wild swimming, cycling
Introduction
I am a Search and Analytics Consultant at Torchbox, an independently-owned web design and development company based in Oxfordshire.

I was born in Dumfries, grew up in Ayr, lived in Germany, went to sixth-form boarding school in Edinburgh, studied at Oxford University, and now live in Kidlington and work in Charlbury.
Work
Occupation
Search and Analytics Consultant
Skills
Google AdWords, Google Analytics, SEO
Employment
  • Torchbox
    Search and Analytics Consultant, 2010 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Oxford
Previously
Zurich - Munich - Edinburgh - Baisweil - Ebenhofen - Ayr - Carsphairn
Christopher Whalen's +1's are the things they like, agree with, or want to recommend.
How to change the default application for a file type
www.macworld.com

All your PDF files open in Adobe Reader, but you want them to open in Preview. All your JPEG files open in Preview when you’d rather they op

The Top 3 Google Analytics Configuration Issues Impacting your Data (and...
analytics.blogspot.com

Good data is important. How important? Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies. In fact

Page Analytics (by Google)
chrome.google.com

The Page Analytics Chrome Extension allows you to see how customers interact with your web pages.

Universal Analytics - out of beta!
cutroni.com

Digital Analytics for Business

How attribution modeling increases profit for Baby Supermall - Analytics...
analytics.blogspot.com

Advanced Topics (77); AdWords (17); Analytics API (64); Announcements (155); Beginner Topics (51); Business Insights (60); Case Study (26);

Full Credit Measurement: Attribution with Google Analytics - Analytics Blog
analytics.blogspot.com

As we've discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing cha

The City Of Oxford Silver Band
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The City Of Oxford Silver Band hasn't shared anything on this page with you.

Optimizely
plus.google.com

A/B testing you'll actually use.

No Code Required: Auto-Event Tracking with Google Tag Manager - Analytic...
analytics.blogspot.com

As sites become more dynamic and want to understand users' site experiences in more detail, business owners need to know more: how long are

Manage upgraded sitelinks in the new version of AdWords Editor - Google ...
groups.google.com

Manage upgraded sitelinks in the new version of AdWords Editor, AdWords Editor Advisor, 8/13/13 9:52 AM, Starting today, you can download th

Version 10.2 - AdWords Editor Help
support.google.com

Upgraded sitelinks. You can use AdWords Editor to manage your upgraded sitelinks in the following ways: View upgraded sitelinks on the new E

AdWords scripts — Google Developers
developers.google.com

AdWords scripts allows you to automate AdWords-related activities using JavaScript.

The MMQB
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All Foorball, All The Time

The King's Fund
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The King's Fund hasn't shared anything on this page with you.

An offbeat business plan: Torchbox's approach pays off - Telegraph
www.telegraph.co.uk

Aiming to identify the most innovative businesses in Britain, Abigail Townsend meets the owners of digital media agency Torchbox.

Torchbox Ltd
plus.google.com

We do digital stuff for the good guys

Give your sitelinks additional detail in enhanced campaigns - Inside AdW...
feedproxy.google.com

Google's official blog for news, information, and tips on AdWords

Tim Tebow, Bill Belichick and why it works for the Pats
www.nfl.com

Think there can't be any good reason for the New England Patriots to sign Tim Tebow to a contract? Think again. Around the League weighs in

Good value, clean and comfortable rooms. We were able to leave our bags at reception before checking in and after checking out. It's not the best location in Glasgow, but they had the best priced rooms.
Public - a week ago
reviewed a week ago
The staff are friendly and efficient. The steaks are delicious and very high quality. It's expensive but you get what you pay for. You even get to choose your own steak knife. This is not a good restaurant for vegetarians; or anyone who doesn't want steak.
Public - a week ago
reviewed a week ago
I was really pleased with the price of the item I bought online - a Withings Smart Body Analyzer (WS-50-Black). I couldn't find it cheaper anywhere else on the internet. It's not the best-looking site I've ever seen. There was a slight confusion over my delivery address. I thought I had specified it clearly enough in my order, but they called me up the next working day to confirm it. The checkout process was simple enough. I could have had slightly more confidence had the website looked more up-to-date. The person I dealt with on the phone to confirm my delivery address was pleasant and the call didn't last too long. I'm not sure if I'd ever have reason to shop here again. I probably wouldn't go there voluntarily, but if they had the best price for the item I was interested in, I would certainly consider it. The item arrived packed securely and in good condition. It was also didn't take very long from order to delivery. I would have liked to know that if I found the product cheaper anywhere else, they would have refunded the difference. The smart scale itself is excellent. I weigh myself more regularly (most mornings) and the data syncs automatically with my iPhone. I can even weight my cat, although I have to hold the cat and then subtract my weight to find the difference. I was hoping I'd be able to weigh my cat on the scales by itself, but it doesn't appear to register at such low weights (less than 5kg).
• • •
Public - a year ago
reviewed a year ago
Terrible service, bland food (the menu has pictures - always a bad sign) and the main dish on the menu was not available. My friends were served uncooked fish (and it wasn't supposed to be sushi!). Too much fried food. One poor (incompetent) waiter to serve over 40 people. Took hours to get served. Very frustrating and disappointing place to eat. Avoid.
Public - 2 years ago
reviewed 2 years ago
21 reviews
Map
Map
Map
When I saw it in August 2016 it was covered in scaffolding for renovations after the fire. It's not worth visiting until after the works are finished.
Public - a week ago
reviewed a week ago
Terrible, slow, confused service from a restaurant that regularly serves lunch to large groups at the end of Free Walking Tours. Clueless waiters and management. Food was below average for UK but average from what I've experienced so far in Brazil.
Public - 2 years ago
reviewed 2 years ago
I saved 45% on repair costs, saving me at least £345.12! Toyota Inchcape Oxford recommended repairs estimated at £1,399.62 (£1,259.66 with a 10% discount on their service plan) after the 90,000 miles / 9 years intermediate service for my 2004 Toyota Yaris. French & Italian spent 15 minutes taking a look at my car first thing on a Saturday morning and recommended repairs that cost me £427.65 in total, which they completed by 15:00 the following Monday. Some of the recommendations Toyota Inchcape made were unnecessary "advisory" repairs. To get exactly the same repairs done by Toyota would have cost £858.63 (£772.77 with 10% off). French & Italian's advice about what repairs were actually necessary was invaluable and helped me to rationalize my decision. French & Italian's labour costs are £55/hour, about half the cost of franchise dealers like Toyota Inchcape. I used a courtesy car (Citroen Xsara Picasso Estate 1.6i LX 5dr), which was a bit messy inside, didn't have any windscreen washer fluid and the left front side light didn't work. I'd thoroughly recommend using French & Italian to get a second opinion if your franchise dealer's repair costs seem too expensive. I may even switch to using them for my service, MOT and repairs from now on.
• • •
Public - 3 years ago
reviewed 3 years ago