Founder & CEO, 2007 - present
Since its launch back in 2007, www.VisibleBanking.com has become one of the most trusted sources of news, insights and though leadership on social media and digital innovation in the worldwide financial services industry (banking, insurance, wealth / investment, cards and payments).
My Visible Banking team track now over 4,500 social media assets on twitter and facebook in 85+ countries.
In late 2008, I founded Visible Media Ltd to help financial institutions all over the world to better understand and leverage social media. In the last few years, I advised dozen of financial institutions on social media strategy and execution
I am an experienced presenter, thought leader, and advocate for social media, and I am a regularly requested speaker, chairperson, panellist, moderator at conferences.
The Social Partners
Global Social Media Planner, 2013 - 2014
I joined the award winning WoM agency 'The Social Partners' (part of Grey London and a WPP company since 2008) to work across a number of exciting global accounts providing strategic direction and social planning for our clients.
I am the global social media planner for our top client, one of the top 3 leaders in the worldwide insurance industry: my main goal is to help the Global Market Management Team to design the best social media strategy (including strategic framework and guidelines) to then be rolled out globally. Our top goal is to empower the countries and their distribution network (direct, tied insurance agents and brokers) in a controlled and compliant way.
I also leverage my previous experience as an entrepreneur, a head of new business development and a content curator to: 1. contribute to the growth of the company, 2. influence our marketing activity, 3. strengthen our inter-agencies relationships within Grey and WPP, 4. help my colleagues and our clients to keep abreast of the most relevant new social media and digital innovations.
Founder & CEO, 2012 - 2013
http://BestWeddingDanceVideos.com - "Make Your Big Day Even Bigger"
Back in August 2012, I created this site to give more visibility to our funny wedding dance video hosted on youtube.
I aim to reach 25,000 views in 2012 and 100,000 views by the end of 2013.