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Christoph Gummersbach
Works at Webfield Consulting, Neckargemünd/Heidelberg
Attended Ruprecht Karl University of Heidelberg
Lives in Schiffgasse 3, 69151 Neckargemünd
659 followers|186,485 views
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Christoph Gummersbach

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Handy checklist for setting up Google Analytics #analytics
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Christoph Gummersbach

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How to extract unsampled Google Analytics data with Google Sheets and Tableau #analytics
Tableau makes it simple to connect directly to Google Analytics through their native GA connector and Google Sheets Web Connector.
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Christoph Gummersbach

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Some non-standard Google Analytics reports to improve your website performance #analytics
Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover tremendous opportunities by simply optimizing or fixing what you’ve already got.
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Ready-to-use GTM container template for everything important in Google Analytics tracking #analytics #gtm
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Typical errors when setting up Google Analytics #analytics
Google Analytics setup isn't as simple as copy and pasting a few lines of code. This guide will help you setup your GA and get cleaner and reliable data.
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A deeper look into attribution in Google Analytics Ecommerce #analytics
This article explains how attribution works in the Enhanced Ecommerce reports of Google Analytics.
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Christoph Gummersbach

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Custom JavaScript file for tracking scroll depth with Google Tag Manager and Google Analytics #analytics #gtm
There are lots of things you can do using Google Tag Manager. Check this step-by-step guide on how to set it up to track scroll depth.
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Get a quickstart in Google Data Studio #analytics #adwords
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data
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Thoughts on purchase-intent analysis, predictive analytics, and customer segments #analytics
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.
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Test your Google Tag Manager (GTM) setup for Google Analytics even before getting access to GTM with Google Tag Manager Injector Chrome Extension #analytics #gtm 
Speed up your implementation time and dimish your stress with the Google Tag Manager Injector. Installed in less than five minutes!
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Setting the stage for conversion-rate optimization #analytics
Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to...
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Some observations regarding data sampling in Google Analytics #analytics
Don't let data sampling lead you astray. Learn when sampling happens in GA, how accurate it is, and what you can do about it.
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Christoph's Collections
People
Have him in circles
659 people
Sam Bowden's profile photo
Марина Викторовна's profile photo
Ayida Us's profile photo
Philipp Dostal's profile photo
Martin Fuchs's profile photo
Mariya Club Partnervermittlung's profile photo
Vania Toma's profile photo
Jens Rohrer's profile photo
Sandeep Bhandari's profile photo
Collections Christoph is following
Education
  • Ruprecht Karl University of Heidelberg
    Physics
  • University of Bologna
    Physics
Basic Information
Gender
Male
Other names
webfield
Story
Tagline
Google Analytics Top Contributor in English Google Advertiser Community
Introduction
Official German Google AdWords Forum Top Contributor (TC), Google AdWords Certified Partner (GACP) und Google Analytics Certified Individual (GAIQ). 

Inhaber von Webfield Consulting.

Beratung zu Online-Marketing, Marktstudien, Keyword-Discovery, Suchmaschinenoptimierung, Suchmaschinenmarketing, Google-AdWords-Kampagnen, regionale/internationale Werbung, Performance-Marketing, Web-Analytics, Google Analytics, Conversion-Tracking, Landing-Page-Testing.

Work
Occupation
Inhaber Webfield Consulting
Employment
  • Webfield Consulting, Neckargemünd/Heidelberg
    Google AdWords, Google Analytics & SEO Expert, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Schiffgasse 3, 69151 Neckargemünd
Previously
Heidelberg