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Christoph Gummersbach
Works at Webfield Consulting, Neckargemünd/Heidelberg
Attended Ruprecht Karl University of Heidelberg
Lives in Schiffgasse 3, 69151 Neckargemünd
634 followers|144,011 views
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Christoph Gummersbach

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Interesting comparison between Google Analytics and Facebook Conversion Tracking data #analytics
In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.
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Christoph Gummersbach

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Google Analytics audience and geolocation data for targeting Facebook ads #analytics
As marketers, we love Facebook. And for good reason! Through Facebook advertising, we're able to target users by a wide range of demographic factors, including age, gender, income, net worth, interests, and much more (so much more!). You can even identify targeting criteria from your own data ...
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Christoph Gummersbach

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Best practices for Google AdWords Sitelinks #adwords  
Adding sitelinks to your campaign is a no brainer. Get immediate, relevant ideas on how to incorporate these ad extensions into your campaign!
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Christoph Gummersbach

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Excellent user-scoring case study in travel industry using Google Analytics and Google Tag Manager #analytics #gtm  
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Christoph Gummersbach

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Power collection of page-speed optimization tools #seo  
#pagespeed  
We’ve compiled a list of over 25 resources and tools to make your website super-fast. Why so many? So that we can be sure you’ll find at least one you’ve never heard of before. The price of a s…
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Christoph Gummersbach

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Nice treatment of the benefits of extensive internal linking #seo  
It’s not a secret that content is the king when it comes to Search Engine Optimization (SEO). Every blogger knows that well when creating high-quality content, to seduce both search engines and vis…
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Christoph Gummersbach

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Lots of tips for page-speed optimization specially for Wordpress #pagespeed #wordpress #seo  
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Christoph Gummersbach

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Short introduction to Google Tag Manager #gtm
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
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Christoph Gummersbach

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In-depth review of setting goals in Google Analytics #analytics
Most data analysis suffers from being disconnected from the business impact. Learn how to use Goals and Goal Values to give your analysis a purpose.
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Christoph Gummersbach

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Overview of setting up custom reports in Google Analytics #analytics  
Custom reports are among the most useful features in Google Analytics. Learn how to create custom reports in three unique ways.
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Christoph Gummersbach

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Hack to extract site-search terms for Google Analytics in case your site-search engine doesn't use URL parameters for them #analytics
Google Analytics has a lot of really nice features. This post will combine two of them: filters and internal site search. I am a big fan of monitoring inte
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Christoph Gummersbach

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Valuable discussion of differences in numbers from Google Analytics goals vs. Google AdWords Conversion Tracking #analytics #adwords  
What is the difference between using Google AdWords Conversion Tags or importing Google Analytics goals? This can have an impact on data interpretation.
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Christoph's Collections
People
Have him in circles
634 people
田俐萍's profile photo
Fahrrad Siegrist's profile photo
Harald Lassner's profile photo
Matthias Herrlinger's profile photo
Timon Hartung's profile photo
Ursula Diemer's profile photo
Marcos Ametller's profile photo
Jürgen Dobner's profile photo
Stefan Klenk's profile photo
Work
Occupation
Inhaber Webfield Consulting
Employment
  • Webfield Consulting, Neckargemünd/Heidelberg
    Google AdWords, Google Analytics & SEO Expert, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Schiffgasse 3, 69151 Neckargemünd
Previously
Heidelberg
Story
Tagline
Google Analytics & AdWords Top Contributor in German Google Advertiser Community, Google Analytics Rising Star in English Google Advertiser Community, owner of Webfield Consulting
Introduction
Official German Google AdWords Forum Top Contributor (TC), Google AdWords Certified Partner (GACP) und Google Analytics Certified Individual (GAIQ). 

Inhaber von Webfield Consulting.

Beratung zu Online-Marketing, Marktstudien, Keyword-Discovery, Suchmaschinenoptimierung, Suchmaschinenmarketing, Google-AdWords-Kampagnen, regionale/internationale Werbung, Performance-Marketing, Web-Analytics, Google Analytics, Conversion-Tracking, Landing-Page-Testing.

Education
  • Ruprecht Karl University of Heidelberg
    Physics
  • University of Bologna
    Physics
Basic Information
Gender
Male
Other names
webfield