Obviously I am not a marketing genius. I'm a writer and creative thinker with lots of ideas about improving the experiences of boys and men; but I'm a novice at branding, marketing and all the strategies it takes to actually get ideas to spread.
I've been researching this and someone pointed out to me that most writers are their own brand. For example, you might have a favorite sports commentator, political pundit or business insider and you follow those people because you like them and you like the way they write about something you're interested in.
Part of me hates this idea. I prefer hiding behind my words, but I also want to get these messages out, and I'm willing to do whatever works best to do that. If the data on Twitter is right, people prefer to follow me. I have almost 4x as many followers on my personal account as I do on my "Be Brave" account.
So be honest, am I going about this wrong? Would you rather follow a person than a campaign?
A lack of close friends has been shown to be as dangerous to your health as smoking.
My name is Christine Walker. I am a freelance writer, educator and mother with a weekly column on The Good Men Project. I'm also the founder of Be Brave: A Campaign to Unlock the Man Box.
I condense current research, expert strategies and experiences from the lives of real men into resources young men can use to stay connected to the people they love. I've been married for 16 years and have four sons ranging in age from teenager to toddler.
- bebravecampaign.orgFounder, 2015 - present