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Christine Perkett
Works at SeeDepth
Attended Ferris State University
Lives in Boston, MA
2,850 followers
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Measure What Matters. Use PR Analytics to Track Input and output - but let's skip counting "possibilities" as measurements of success.

http://seedepth.com/marketers-measure-matters-track-actual-input-outcomes-possibilities/

#measurePR    #PR   #analytics   #marketing   #data   #measurement  
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Christine Perkett

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True heroism
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Lord Bless
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Are you ready for #mobile personalization? Client +Pointmarc offers five tips to prepare, including a sneak peek case study on how one major media company did http://ow.ly/y8Q2z  #data 
Download our latest guide to learn the 5 ways to know if your company is ready for mobile personalization.
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Christine Perkett

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Client Pointmarc offers a guide to working with latest Adobe Analytics release http://www.pointmarc.com/blog/2014-release-rethinking-segmentation-in-adobe-analytics
Powering the analytics for many of the world’s most well-known brands, Adobe Analytics (formerly Omniture Sitecatalyst) rolled out a new release on May 23, 2014. And it’s a big one. Learn how to rethink your segmentation strategy in this article from Pointmarc's Solution Architecture guru.
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Christine Perkett

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Love dogs? Love this. IFAW's "Northern Project" - helping dogs and communities. Amazing photos of very small puppies. #NGO #IFAW (client)
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I #love faithful #dogs! Those who always welcome you.
No matter how bad you've been, or smell or look!

Had a few of those. Particularly Golden Retrievers - One called Thor.

Thus, one of my True Life Experiences is that if ...
You want #unconditional  love - Get a faithful dog!

Skip the boy/girl friend or husband/wife for a while!

Until that dog has trained you in ...
How to receive and give unconditional love!
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They seem simple, but still powerful. Could apply to men as well. #leadership   #confidence   #womenAtWork  
 * Disclosure: I name two clients/colleagues in this post: Susan Cain, author and Alicia Clark, PsyD, PLLC. I’m getting a bit tired of headlines about women leaders and whether or not they are as good or as capable of men. Earlier this month, The Atlantic wrote a piece titled, “Are People [...]
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Have her in circles
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Breathtaking stat for a taboo topic: Every forty seconds, someone commits suicide.

via +The New Yorker http://www.newyorker.com/culture/cultural-comment/suicide-crime-loneliness
Robin Williams, September 14, 1978. Credit Photograph by Jim Britt/Getty
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Shockingly arresting! Every 40 seconds!
Who's stat is this? Where geographically?
And what type of people today do it?

Behind every suicide are spirit forces!

For years, i suffered from thoughts of suicide!
Until a lady prophet discerned the spirit of suicide in me & Cast it out in the name of Jesus!

Would NOT have believed it!!!
Until i got totally free of that demon via God!

If you suffer the suicide thoughts ...
#AskGod  to remove the spirits!

He will - For God is always faithful to his word.
And does not like to see anyone suffer needlessly!

#Ourplace  is praying for y'all
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Born and Bred: 14 Qualities of Exceptional Entrepreneurs http://bit.ly/1qY9WIa
In many ways true entrepreneurs are very, very different. Here's how.
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Christine Perkett

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Sometimes you've got to lean back instead of #leanin http://leanin.org/stories/christine-perkett/
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Brandjacking is growing more sophisticated and better funded. Social media marketers will feel its impact, even if their companies are not the target.
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People
Have her in circles
2,850 people
anwer walid's profile photo
Maureen Mc Bride's profile photo
FLORIAN AUGUSTIN's profile photo
Joshua Holmes's profile photo
Larisa Akulova's profile photo
Heming Leira's profile photo
Steve Colson's profile photo
Ryan Cox's profile photo
Tom Launder's profile photo
Work
Occupation
CEO & Founder, SeeDepth Inc and PerkettPR; Digital Marketing Consultant, Writer, Blogger, Jewelry Designer
Skills
Writing, PR social marketing & media, online collaboration & community, digital production, corporate/product messaging & branding, communications strategy, PR: specialized expertise in high-technology & early stage, venture backed companies; extensive branding, issues management, marketing communications, community and media relations, promotional writing, strategic positioning & messaging
Employment
  • SeeDepth
    CEO & Founder, 2013 - present
    I run the daily operations of SeeDepth, a PR analytics company that enables anyone who invests in public relations to understand, measure and benchmark campaign ROI, in an easy-to-use, automated SaaS platform. Gone are the days of laborious measurement, research hours and presentations – we automate and deliver data insights, reports and a marketing quality index that enables communications professionals and agencies to clearly identify and predict what values go into the most effective PR campaigns – media, awards, speaking, events, analyst relations and more. Understanding such elements also enables predictive planning – using data and our unique scoring system to repeat what’s working and pivot from what isn’t.
  • ChristinePerkett.com
    Sr. Digital Marketer; Interim CMO for hire, 1998 - present
    I work with brands, individuals and institutions worldwide on marketing strategies and execution - helping to build and train teams, hire and manage vendors, strategize and execute on campaigns. As one of the first marketers on Twitter, I wrote about its value for businesses back in 2008, and was included that year in “Twitter Means Business” – one of the first books on the subject by Julio Ojeda-Zapata. I also train business owners, executives, marketing, PR, HR, sales and customer service teams on social and digital tools to improve business, reach departmental goals and expand corporate brand awareness. Some examples of brands and individuals I have worked or am working with to educate or manage social and digital content include: • Constant Contact (CEO, customer service and sales) • International Fund for Welfare of Animals (IFAW) and its CEO • Northeastern University (D’Amore McKim School of business and individual professors and executives within) • Photobucket • St. Louis Children’s Hospital (and personnel including physicians, nurses, communications dept.) • Style Coalition • Susan Cain (Author of “Quiet: The Power of Introverts) and the Quiet Revolution
  • Working Mother Magazine
    Contributing Blogger, 2011 - present
    Under the moniker Super Mom, I write about being a single, working mother and the every day challenge and blessings of being one.
  • Norwell Visiting Nurses Association
    Board Director, 2007 - present
    Oversee and advise the only independent nonprofit home health care agency serving Boston's South Shore. NVNA and Hospice has consistently (seven years straight!) been named to the HomeCare EliteTM Top Agencies in the country; in fact, the only agency in Massachusetts to do so.
  • Forbes
    Contributor, 2012 - present
    I write on the opportunities and issues facing women in business and technology
  • PerkettPR
    Founder, CEO, 1998 - 2014
    Founded and run day to day operations, servicing marketing and PR clients around the world in tech, consumer, healthcare
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Story
Tagline
CEO at SeeDepth, PR analytics platform | Sr. Digital Marketing Consultant | Entrepreneur | Writer | SingleMom | Board & Brand Advisor | Designer | Marathoner | Connoisseur | Survivor
Introduction
I am the Founder and CEO of SeeDepth, a PR analytics platform. I am also a senior consultant to brands, offering marketing, digital, branding & PR services, with 20+ years of experience, including founding and operating my first company, PerkettPR, for 16 years. I'm a Mom, Entrepreneur, and Board Director for fashion, healthcare and tech companies. I'm a 3x Marathoner, hobbyist jewelry Designer and I love Fashion, Technology, the Ocean, dogs and positive, funny people. I blog at christineperkett.com as well as ForbesMarketingProfs and the magazine Working Mother._ Amex once put me in some good company, here: http://bit.ly/e0oluH
Bragging rights
- Forbes Top 100 Marketers to Follow in 2014 - Top 50 of 100 Most Powerful Women on Twitter (Hubspot) - Top 100 Women Entrepreneur Expert to Follow http://bit.ly/ObAKjr - Top 10 CEO who Tweets http://bit.ly/e0oluH - Best Tech PR finalist, TechCrunch Crunchies - Top 100 Publicist Who Knows Press & Social Media: http://bit.ly/OHhHBP - PR Executive of Year, American Business Awards - Traackr Top 25 Authority Moving PR Forward
Education
  • Ferris State University
    Business: Public Relations
Basic Information
Gender
Female
Other names
Chris, missusP