CEO & Founder, 2013 - present
I run the daily operations of SeeDepth, a PR analytics company that enables anyone who invests in public relations to understand, measure and benchmark campaign ROI, in an easy-to-use, automated SaaS platform. Gone are the days of laborious measurement, research hours and presentations – we automate and deliver data insights, reports and a marketing quality index that enables communications professionals and agencies to clearly identify and predict what values go into the most effective PR campaigns – media, awards, speaking, events, analyst relations and more. Understanding such elements also enables predictive planning – using data and our unique scoring system to repeat what’s working and pivot from what isn’t.
Sr. Digital Marketer; Interim CMO for hire, 1998 - present
I work with brands, individuals and institutions worldwide on marketing strategies and execution - helping to build and train teams, hire and manage vendors, strategize and execute on campaigns. As one of the first marketers on Twitter, I wrote about its value for businesses back in 2008, and was included that year in “Twitter Means Business” – one of the first books on the subject by Julio Ojeda-Zapata.
I also train business owners, executives, marketing, PR, HR, sales and customer service teams on social and digital tools to improve business, reach departmental goals and expand corporate brand awareness. Some examples of brands and individuals I have worked or am working with to educate or manage social and digital content include:
• Constant Contact (CEO, customer service and sales)
• International Fund for Welfare of Animals (IFAW) and its CEO
• Northeastern University (D’Amore McKim School of business and individual professors and executives within)
• St. Louis Children’s Hospital (and personnel including physicians, nurses, communications dept.)
• Style Coalition
• Susan Cain (Author of “Quiet: The Power of Introverts) and the Quiet Revolution
Working Mother Magazine
Contributing Blogger, 2011 - present
Under the moniker Super Mom, I write about being a single, working mother and the every day challenge and blessings of being one.
Norwell Visiting Nurses Association
Board Director, 2007 - present
Oversee and advise the only independent nonprofit home health care agency serving Boston's South Shore. NVNA and Hospice has consistently (seven years straight!) been named to the HomeCare EliteTM Top Agencies in the country; in fact, the only agency in Massachusetts to do so.
Contributor, 2012 - present
I write on the opportunities and issues facing women in business and technology
Founder, CEO, 1998 - 2014
Founded and run day to day operations, servicing marketing and PR clients around the world in tech, consumer, healthcare