- SBS Discovery MediaBRANDcare Account Manager, 2012 - 2014Responsible for own client portfolio and revenue targets within Creative/Non-SPOT TV sales. Ensuring continuous revenue within commercial TV sales by the means of sponsorships, content integration and product placement, on- and offline activation and other partnerships such as Advertising Funded Programmes. Project management regarding execution of all partnership elements and cross-department collaborations. Developing and packaging our commercial offers and ensuring collaboration between all commercial departments and commercial utilization of all respective platforms. Responsible for constantly improving our collaboration with and awareness among all relevant external agencies and direct clients.
- TV 2 SPORTAccount Manager, 2010 - 2011Co-responsible for ensuring continuous revenue within traditional commercial sales, sponsorships, premium mobile activities and other partnerships such as Advertising Funded Programmes and Product Placement. Developing and packaging our commercial offers and ensuring full commercial exploitation of all platforms. Responsible for constantly improving our collaboration with and awareness among all relevant agencies and direct clients.
I have a strong interest in branding and marketing communications in general and have a passion for great advertisements and concepts.
- Copenhagen Business SchoolCand.merc Marketing and Communication Management, 2008 - 2010
Homebase and UKTV Gold launch Christmas collaboration
Homebase and UKTV channel Gold have launched a marketing partnership for the Christmas period.Gold branded Christmas crackers will be...
30 of the most brilliant and effective print advertisements of the last ...
Some of the most memorable ad campaigns ever!
Old Spice Is Killing It on YouTube Again, but Sales Are Down | Viral Vid...
Old Spice cracked the viral code, again. But old-fashioned coupons are what's driving sales.
ABC Tests Ad Packages Including 'On-Demand' Viewers | MediaWorks - Adver...
ABC has begun talking to media buyers about purchasing ads in shows such as "Modern Family" when they air live and wherever they're availabl
Creative Review - Cool Sh*t: New directions in advertising
The best in visual communication
Mindjumpers henter ny direktør | Huset Markedsføring
Det sociale mediebureau Mindjumpers mander endnu engang op. Bureauet er på tre år vokset fra to mand i en kælder i Nansensgade til 26 ansatt
Sponsored Post: 9 Social Marketing Insights for CMOs from Leading Socia...
Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as writte
Coke & Ogilvy: Outdoor Grand Prix Winner with COKEHANDS
I’m one of the poor youngsters, how only get to experience the Cannes Lions through the website, twitter etc. and can only dream about the s
What 'X Factor' Gives Chevy, Pepsi, Sony, Verizon in Social | Trending T...
"X Factor" is giving its top sponsors clear lifts in social media conversation about their brands on days when the show airs. Pepsi's 41% le
Martin Sorrell Talks Male Menopause, Knighthood and More | Advertising a...
I just watched a six-and-a-half-minute video of WPP Group CEO Martin Sorrell interviewed by a giggly girl, and it's the best Q&A wit
How TV will change the game for digital marketers - iMediaConnection.com
TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage th