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Christina Hecht
Works at Vertical Measures
Attended Ben Lomond High School
Lives in Cave Creek, AZ
283 followers|24,310 views


Christina Hecht

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Please help! Girls and boys need STEM education today to be able to capture the jobs of tomrrow!
Help the spot... a Child's Museum raise $25,000 by Nov. 28 to fund a larger space, more exhibits and expanded hours. A donation is best, but a share works, too. Do both!

Christina Hecht

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It happens. We've seen it. Here's how to uncover and undo Negative SEO.
Negative SEO: How to Know if You’ve Been a Victim

Director of SEO Services, +Arthur Enke, discusses how to know if you've been a victim, and then lays out the proper steps to recover. 

#seo   #seotips   #negativeseo   #searchengineoptimization  
Negative SEO can happen to any site at any moment. Know what it is and how to correctly assess if you've been hit so you can recover traffic.

Christina Hecht

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Great takeaways here, particularly about your Home Page and re-imagining your content.
Read some business insights from the New York Times Innovation Report.

Christina Hecht

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Great post from our blog today!
Rewrite the Rule Book for Content Marketing

It’s time to move forward with content marketing, and really push some creative thought toward your actionable goals! #contentmarketing  

Christina Hecht

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The threat to Net Neutrality is a threat to small and mid-sized businesses, and a direct threat to the recovery of the U.S. economy. Here are some quick, simple actions you can take to help.

Christina Hecht

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Bookmarking. Always good to see other people's beginning process.
Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is g

Christina Hecht

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Image Optimization Checklists for Beginner to Advanced SEOs 
Find out the exact steps to SEO your site that your competitors probably aren't doing. Use our checklists to get a leg up with Image Optimization.

Christina Hecht

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+100 for this vid on How Google Crawls the Web. 
How Google Crawls the Web

The way Google crawls and indexes the web to provide us with information affects our daily lives and the decisions we make. This video breaks down how it works:

#google   #seo  
How Google collects information from websites seems like science fiction. The Googlebots 'crawl' the internet searching for data for its index... here's how.

Christina Hecht

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Wrote my first blog post for Vertical Measures today!
A strong canonical SEO strategy is the best defense against keyword cannibalization. Get control of which pages rank for keywords, fend off dupe content & more.

Christina Hecht

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In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

Christina Hecht

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Use this next time someone insists that paying for PPC does influence organic rankings. It's the other way around. 
Wife, mom, SEO, Arizonan, indoorsy type
I hate birds. I do cartoony voices. I almost always have at least one earbud in, listening to a podcast, NPR broadcast or audiobook. I like making my co-workers laugh (at) me. I am a terrible gift buyer. I dream of appearing on Jeopardy! and SNL. I am a darn good parent.
Bragging rights
Mother of the World's Most Charming Child; Wearer of many hats; Not at all afraid to sing camp songs in front of 7 year olds; Been described as knowing more than my fair share of pop-culture, movies, music, song lyrics and quirky trivia
  • Ben Lomond High School
    1989 - 1993
  • Southern Utah University
    Communications Dual-Emphases Interpersonal and Advertising/Public Relations :: Modern Dance, 1993 - 1998
Basic Information
Other names
Digital, SEO and Content Marketing Professional
Collaborative Leader | SEO | Content Strategy | ROI Analytics | Email Marketing | Social Media | Customer Relationship Management | PPC Advertising | Technical Liaison | User Experience Evangelist
  • Vertical Measures
    SEO Strategist, 2014 - present
    Responsible for a myriad of SEO related tasks such as keyword research, backlink analysis, link pruning, onsite SEO audits, canonicalization mapping, meta data copywriting and search ranking analysis. Passionate about the optimization of our client’s websites for search engines, troubleshoot issues and identify strategies for success.
  • Southwest Media Communications
    VP of Happiness, 2005 - 2014
    General Manager of Southwest Media Communications, a small interactive site owner and marketing company located in Scottsdale, AZ. Our portfolio of Arizona travel sites includes,,,,, Nine years of experience leading a digital marketing company applying creative, problem-solving, and technical skills. Achieved a long-term stronghold on Page One organic search rankings for thousands of highly-competitive key phrases for 10 in-house projects and 15 clients. Grew cumulative annual visitors for the company's travel and real estate websites to 4M per year. Increased monthly recurring revenue by 60% from 200+ advertising customers during my tenure. Founded the company's blog, in March 2006; in November 2011, it was syndicated as the exclusive local travel blog on's azcVoices network.
  • the spot... a Child's Museum
    Board Secretary (volunteer), 2009 - 2013
  • Hilton Scottsdale Resort and Villas
    Individual Business Travel Manager, 2001 - 2005
    Solely responsible for sales and marketing efforts, contract negotiation and guest relationship management; Grew number of corporate accounts from approximately 30 to over 100 in four years
  • Enterprise Rent-A-Car
    Branch Manager, 1998 - 2001
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Cave Creek, AZ
Scottsdale, AZ - Columbus, MS - Satellite Beach, FL - Ogden, UT - Cedar City, UT
Christina Hecht's +1's are the things they like, agree with, or want to recommend.
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Parenting By The Seat Of My Pants

I’m a potty-mouthed dork in a sarcasm cape stumbling head first through parenting 3 girls and Autism.

Balanced Body Reflections


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