- Vertical MeasuresSEO Strategist, 2014 - presentResponsible for a myriad of SEO related tasks such as keyword research, backlink analysis, link pruning, onsite SEO audits, canonicalization mapping, meta data copywriting and search ranking analysis. Passionate about the optimization of our client’s websites for search engines, troubleshoot issues and identify strategies for success.
- Southwest Media CommunicationsVP of Happiness, 2005 - 2014General Manager of Southwest Media Communications, a small interactive site owner and marketing company located in Scottsdale, AZ. Our portfolio of Arizona travel sites includes Sedona.net, theCanyon.com, GrandCanyon.net, Flagstaff.com, Prescott.com, ScottsdalePhoenix.net. Nine years of experience leading a digital marketing company applying creative, problem-solving, and technical skills. Achieved a long-term stronghold on Page One organic search rankings for thousands of highly-competitive key phrases for 10 in-house projects and 15 clients. Grew cumulative annual visitors for the company's travel and real estate websites to 4M per year. Increased monthly recurring revenue by 60% from 200+ advertising customers during my tenure. Founded the company's blog, ArizTravel.com in March 2006; in November 2011, it was syndicated as the exclusive local travel blog on AZCentral.com's azcVoices network.
- the spot... a Child's MuseumBoard Secretary (volunteer), 2009 - 2013
- Hilton Scottsdale Resort and VillasIndividual Business Travel Manager, 2001 - 2005Solely responsible for sales and marketing efforts, contract negotiation and guest relationship management; Grew number of corporate accounts from approximately 30 to over 100 in four years
- Enterprise Rent-A-CarBranch Manager, 1998 - 2001
- Ben Lomond High School1989 - 1993
- Southern Utah UniversityCommunications Dual-Emphases Interpersonal and Advertising/Public Relations :: Modern Dance, 1993 - 1998
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