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Christian Watson
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Christian Watson commented on a post on Blogger.
Hi Kevin, speaking of having a unique voice, take a look at these product videos from VAT19.com - https://www.vat19.com/videos

My daughter enjoys watching the videos just for their entertainment value; and she keeps trying to get me to buy the products!

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Christian Watson commented on a post on Blogger.
Hi Kevin, it looks like Saks is already moving in this direction: http://www.mobilecommercedaily.com/reinventing-saks-in-the-face-of-disruption

"The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

So, the company has been innovating a new luxury retail business model and inventing new ways of creating a luxury customer experience.

Always a destination, Saks has reinvested in the luxury feel. The bright open spaces, fresh flowers and interior design ensure a modern welcome destination rather than just a classic place to go buy stuff, even if it is fancy stuff.

Saks has enhanced the in-store experience with new cafes and restaurants which are both revenue sources and a reason for customers to visit and spend some time in the store, experiencing luxury and not just buying it to go.

Free phone charging enhances stickiness, and keeps customers in the store to browse and contemplate future purchases while solving the perennial consumer problem of dying batteries."

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Shared some examples of great mobile app add-to-cart animations!

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