I just can't get over how weird/bad some of the decisions are that made while designing this thing.
CyanogenMod as the stock phone software? That means you'll be getting the slowest updates in the industry. The usual Samsung+carrier update cycle is about 3-5 months, CyanogenMod typically takes about 6 months to port everything over to the newest version. (A stable 4.4.2 version of CM isn't out yet).
The attention to detail is so high that OnePlus claims the the internals are "specially dyed and treated with a matte black finish, with each part meticulously aligned to be visually pleasing and functional," yet when it came time to do that outside (the part people will actually use and see), they recycled the Oppo Find 5 body, complete with a barely-functional menu button? Put your resources where they matter.
The "Smash your phone" promotion. Really? After this: Samsung Galaxy S5 Hammer Smash Fail = Battery Explosion, you're going to encourage people to be violent towards something full of sharp glass, lead, and a highly-volatile lithium ion battery? Do you have any kind of common sense at all?
The terrible, terrible marketing which they could never (and didn't) live up to. #neversettle , except for the lack of SD slot, removable battery, wireless charging, Band 20 LTE, Recent Apps button, and terrible update situation.
The spec sheet and price is nice, but if I were a customer, this string of questionable decisions would make me wary. It doesn't really matter though, because it sounds like no one is actually going to be able to buy one of these things anyway. Oh well.