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Christiaan Lustig
Works at Bildung Agency
Lives in Huizen, 't Gooi, Nederland
200 followers|22,611 views
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Christiaan Lustig

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Bij +Sabel Communicatie b.v. zoeken we een nieuwe collega. Ben of ken jij een ervaren tekstschrijver? Laat het weten!
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Christiaan Lustig

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Met +Friends+Me kun je posts op Google+ automatisch ook op Twitter en LinkedIn laten verschijnen.
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Thanks Christiaan for sharing Friends+Me with your friends!

Christiaan Lustig

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Visiedocument opgeleverd voor #intranet  van grote bos- en natuurbeheerder. Volgende week start onderzoek  #toptaken .
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Christiaan Lustig

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Mooi stuk.

1: Ethan Marcotte
2: Luke Wroblewski
3: Christiaan Lustig

B-)
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Christiaan Lustig

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Collega's die mij aan hun kringen hebben toegevoegd, dit is niet m'n Sabel Online-account. Dit wel:

https://plus.google.com/116705834040925961235/posts
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Christiaan Lustig

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Content is king, they say. And I agree.

But also: the customer is dictator. True as well.

So it's a bit like King Juan Carlos of Spain under the rule of general Franco... only with thousands, if not millions, of Francos.
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Christiaan Lustig

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My webinar with +Gerry McGovern on how to deal with #toptasks  in both "static" and "mobile" contexts.
 
Presented by Christiaan W. Lustig of Sabel Online.

Top tasks being different from one context to the other not only demands a mobile or location-optimised (responsive) site, but it also warrants context-specific or responsive content. Content that may not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether.
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Christiaan Lustig

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As tracking technology improves, it’s easier to measure time on site and harder to justify relying on pageviews and uniques to measure site success, writes NewsCred’s Benjamin Boxer.
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Christiaan Lustig

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There Is Such a Thing as a Mobile Context… and There Is Evidence to Prove it.

“There is no mobile web”, said Stephen Hay. Agreed. “There is no mobile context”, added Stephanie Rieger, And Jeff Eaton, and Karen McGrane. Or is there?

I, too, believe there’s no single mobile context. However, when researching top tasks for one of the four University Medical Centres in the Netherlands, we discovered that that people who visit the hospital’s site from their home, office or medical practice, have different top tasks compared to people who are either on their way to or in the hospital for an appointment or visit. This not only demands a mobile-optimised or responsive site, but it also warrants mobile-specific or responsive content.

I’d like to make the case for content to not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether. How would you deal with this in content strategy and content creation?
Top Task Management and Online Strategy Consultant at Sabel Online. Who's Christiaan? Christiaan is an autodidact online communications and online service professional with over 14 years of experience with companies, government agencies and non-profit organizations. He advises clients on online ...
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Christiaan Lustig

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Collega's die mij aan hun kringen hebben toegevoegd, dit is niet m'n Sabel Online-account. Dit wel:

https://plus.google.com/116705834040925961235/posts

Wegwezen dus! ;-)
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Patricia maakt een aantal kringen van collega's van Communicatie, Online, Design, et cetera. En die deelt ze dan als het goed is met alle collega's, zodat we allemaal dezelfde kringen hebben als uitgangspunt. Daarna moeten we het zelf uitzoeken, ben ik bang. ;-)
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Christiaan Lustig

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Toptaken zorgen voor fikse discussie in gemeenteland. Maar de discussie gaat de verkeerde kant op. Wij zijn bezorgd over de keuzes die veel gemeenten maken. Ze doen concessies aan de... Lees verder >
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People
Have him in circles
200 people
Heiko Grimberg (Φοίνιξ)'s profile photo
Christian Slagter's profile photo
Rob Dekker's profile photo
Janine Göbel's profile photo
Peter de Kock's profile photo
Mirjam Brinkman's profile photo
Floor van Riet's profile photo
Kirankumar K.M's profile photo
Menno Lanting's profile photo
Work
Occupation
I bring organisations closer to their customers (or citizens, tenants, donors, or employees) through evidence-based digital communications and services.
Employment
  • Bildung Agency
    Senior online consultant, 2015 - present
  • Sabel Communicatie
    Senior adviseur, teamleider advies, teamleider content, 2014 - 2015
  • Sabel Online
    Senior adviseur, 2010 - 2013
  • Evangelische Omroep
    Consultant interactieve media, 2009 - 2010
  • Sabel Communicatie
    Tekstschrijver en adviseur, 2006 - 2009
  • Zig Websoftware
    Adviseur en projectleider, 1999 - 2006
Basic Information
Gender
Male
Other names
Lustigson
Story
Tagline
I bring organisations closer to their customers through empathy- and evidence-based digital communications and services.
Introduction

Christiaan W. Lustig is a digital strategist, online communications and services consultant, and a customer-centricity advocate. He has over 15 years of experience consulting companies, government agencies and non-profit organizations.

It is his mission to bring organizations closer to their customers (or citizens, tenants, donors, business relations, or employees), and help them understand and serve those customers better. Why? So that modern-day, independent people get companies’ and governments’ undivided attention, and that the flock of weak and fatherless, poor and oppressed receive good shepherds.

To achieve this, Christiaan focuses on human aspects love, peace and justice, as well as business factors efficiency, effectiveness and profitability. For which he employs the gifts and talents he was given. They make him a confident, positive and inspiring person. Good at interpreting, systematic. Change-oriented, entrepreneurial, driven by vision, pioneering and culturally aware. He is thorough, careful and responsible. Orderly, stress-resistant, precise and structured. Influential, motivating, convincing and purposeful.

Christiaan regularly publishes about digital strategy and top task management on the well-known Dutch blog Frankwatching.com, and every now and then on international platforms as well. And he occasionally speak about those subjects both in the Netherlands and abroad. He is co-author of 'Toptaken. Ontdek de 5 dingen die mensen online écht van je willen', 'Communicatie NU 2', chapter 'Toptaken: regie en accountability in online communicatie', and 'Online trends 2014 in 60 minuten', chapter 'Intranet als (mobiele) serviceomgeving'.

Additionally, Christiaan is co-author of 'Senna versus Schumacher and Other Formula One Rivalries That Never Happened', an e-book containing what-if stories about deceased racing drivers and their main F1 rivals.

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Huizen, 't Gooi, Nederland
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