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Christiaan Lustig
189 followers -
I bring organisations closer to their customers through empathy- and evidence-based digital communications and services.
I bring organisations closer to their customers through empathy- and evidence-based digital communications and services.

189 followers
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Christiaan's posts

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Bij +Sabel Communicatie b.v. zoeken we een nieuwe collega. Ben of ken jij een ervaren tekstschrijver? Laat het weten!

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My webinar with +Gerry McGovern on how to deal with #toptasks  in both "static" and "mobile" contexts.
Presented by Christiaan W. Lustig of Sabel Online.

Top tasks being different from one context to the other not only demands a mobile or location-optimised (responsive) site, but it also warrants context-specific or responsive content. Content that may not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether.

Met +Friends+Me kun je posts op Google+ automatisch ook op Twitter en LinkedIn laten verschijnen.

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Visiedocument opgeleverd voor #intranet  van grote bos- en natuurbeheerder. Volgende week start onderzoek  #toptaken .

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There Is Such a Thing as a Mobile Context… and There Is Evidence to Prove it.

“There is no mobile web”, said Stephen Hay. Agreed. “There is no mobile context”, added Stephanie Rieger, And Jeff Eaton, and Karen McGrane. Or is there?

I, too, believe there’s no single mobile context. However, when researching top tasks for one of the four University Medical Centres in the Netherlands, we discovered that that people who visit the hospital’s site from their home, office or medical practice, have different top tasks compared to people who are either on their way to or in the hospital for an appointment or visit. This not only demands a mobile-optimised or responsive site, but it also warrants mobile-specific or responsive content.

I’d like to make the case for content to not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether. How would you deal with this in content strategy and content creation?

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Mooi stuk.

1: Ethan Marcotte
2: Luke Wroblewski
3: Christiaan Lustig

B-)

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Collega's die mij aan hun kringen hebben toegevoegd, dit is niet m'n Sabel Online-account. Dit wel:

https://plus.google.com/116705834040925961235/posts

Wegwezen dus! ;-)

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Collega's die mij aan hun kringen hebben toegevoegd, dit is niet m'n Sabel Online-account. Dit wel:

https://plus.google.com/116705834040925961235/posts
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