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Christopher Witt
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Christopher Witt - Communication Matters
Christopher Witt - Communication Matters

66 followers
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Christopher Witt's posts

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A bad speech can be bad in two ways. It all depends on how you define bad. Bad can mean …Continue reading →

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When speaking to promote change, resist the urge to attack the status quo or its supporters. The only reason to give a speech is to promote change of some sort: a change in how people think or feel or, more importantly, act. If you’re happy with…

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Acronyms have their place and usefulness  in a technical presentation as long as–and only if–your audience understands them. An acronym is formed from the first letters of other words and is treated and pronounced as if it were a word. Like NATO (North…

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Virtual meetings—by telephone or web services—have become commonplace in business these days. On the plus side, they allow people to participate from anyplace in the world as long as they have a phone or an internet connection. And they cut down travel…

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  I often hear it said that speakers should keep their sentences short. Such advice is, in my opinion, a mistake. It’s true that short sentences tend to be simple, and simplicity can be the servant of clarity. But clarity is the goal, not simplicity. If…

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Once again I was asked to help someone deliver a presentation using a PowerPoint slide deck prepared by another person. And once again I found it a thankless, futile, frustrating task. And I’ve come to this conclusion: Don’t give a presentation using…

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Technical experts complain that the people in charge don’t listen to them. The people in charge complain that technical experts go into too much detail and take too long to get to the point, if they even have one. Because the people in charge have the…

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When crafting a speech, do you start with an idea or with a structure, with content or with form? Some Say “Start with an Idea” There are those who argue, powerfully in my opinion, in favor of beginning the speech writing process with an idea. They have a…

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The first order of business when crafting a speech is to be clear. Clear about what you want to accomplish. Clear about explaining, developing, and supporting your main idea. Clear about the terms and concepts you use. All good speeches are clear.…

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It’s fairly easy, with experience and a little study, to craft a “good enough” speech. What I call a good enough speech has a goal and achieves it by… Developing a single point: a clearly developed, logical, and supported-by-the-evidence idea. Focusing on…
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