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Chris Webb
Attends Pima Community College
Lives in Tucson AZ
772 followers|417,440 views
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Realtor Marketing Tip Of The Day: Lead Capture Forms

When creating a lead capture form it is important to know what information you should be asking for. I recommend at least Name, Email, and Phone Number. I would also make these required by the lead.

You may have less leads than other agents, however your conversion will be far greater. DO NOT waste time on leads that are putting in bogus information, if a lead is serious they will provide the necessary information. 
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Chris Webb

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For some Realtors who are still on the fence about the power of persuasion of the human mind I wanted to share this. Additionally,  I also read a great published piece yesterday on the power of words in listing sheets. The point here is what you say and write matters - both online and offline.

Treat your career like a business and you will see it grow like a business!
Are we always in control of our minds? As David Robson discovers, it’s surprisingly easy to plant ideas in peoples’ heads without them realising.
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Great way to improve your real estate marketing plan!
 
Do you leverage your blog like you should? Learn a proven way to increase blog exposure and lead conversion through content blogging for real estate. For more information on what Lance & Company can do for you, contact our marketing department at 520-750-8888. 
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Keywords may work and they may not...this is why experimenting with Google Ads and other forms of online advertising is key. Another benefit of experimenting is limiting your budget so you will not incur large losses with online marketing. 

#realestatemarketing   #onlinemarketing   #onlineads   #mynovalender  
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Chris Webb
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Search Engine results are one of two categories - paid or organic. 

Paid is also known as pay per click or PPC. Paid search results essentially bring your information to the top of the search engines in the ad space directly under the search query. The payment is only made when a user clicks the ad to go to the ads webpage

Organic search results are known as search engine optimization or search engine marketing. These results where pages are selected based on a few factors such as keyword density and backlinks. These results show up based on the query a user types in and its match based on the websites content. With organic search results, the content is typically higher quality because of this match.

No payment is made with organic search if a user clicks through to the webpage. 
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Chris Webb

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Learned about this site today - it is awesome!! 
Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more.
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We are all busy, if you cannot make time for creating content for your marketing plan, try +Fiverr they offer all types of services starting at $5!

For Real Estate Marketing, be careful since your marketing should always be localized. Make sure you screen who is going to be working on your material to be sure it will fit in your marketplace.

For Example, if I were to get a real estate video made and it used stock photos, it would not resonate with my local market. We very rarely see Tucson Style homes in stock photos. 
one marketplace, millions of professional services
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Realtor SEO 101:

Prospects are still trying to determine if they are at the point where they will pick up a phone and dial a Realtors phone number. So having good high quality content with calls to action will improve not only your chances of increasing the prospect to lead ratios, but also improve your SEO due to length of time on page.

Answering prospects questions is one of the best ways to improve SEO of your website and blog. 
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Realtor Marketing Tip From +Lance & Company - Nova Home Loans:
 
As with blogging, content is one of the best things your can add to your website. Think about your target market and cater your content to what they are asking, in fact act like a customer and go through their thought process. 

Remember the general public can easily call you about the market, but it is more likely they will search it first. Be the source from the start and your online marketing will succeed. 
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Online Marketing Tip: Who is looking for information online?

When I meet with agents I often explain the most important content pages on your website are associated with buyers, not sellers. They typically tell me "I want more listings, not more buyers." I then say, get on the phone... 

The fact is the online consumer is usually someone who is looking to buy, not sell. This works both logically and is backed by research. If you are not in real estate and you bought your home and you are looking to sell. You logically think it is easy to sell, just call an agent and list your home; after all you did all the work on the buying side when you bought, right? 

Now let's look at the numbers, the most recent NAR study indicates home buying is practically the only topic being researched online. Six out of eight of the reports highlights included the word "buyer." The entire report barely mentioned the words "seller" or "listing." The fact is people are not going online to look for listing information.  

Knowing your online profile is something that can help you because you must provide information people want. If you do not someone else will. This is economics 101, if there is a demand provide the supply and you will grow. 

#tucsonrealestate   #mynovalender   #onlinemarketingtips   #realestatemarketingtip  
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Selling a house is not the fun side of the consumers transaction. It is the expensive, intrusive and frustrating side of the process. So your point about buyers being online is so true. People go online to find their new dream home (all those professional pretty photos). The sales process is the necessary evil of getting the new home.
To get listings you have to spend time and/or money. Something most agents are short of. At least the latter (i fit this category). Listings require direct mail, TV, Print, Radio advertising, cold calls, door knocking, networking and tons of follow up. YUCK right! If you look at Tucson's top listing agents they invest $15,000 to $50,000 per month to get those signs in yards. They spend 2-5 hours per day on the phone or on appointments. They always have 3-5 whales they are chasing. They stay in regular contact with all past transactions. (these are the agents that the less successful agents conjure stories of unethical behavior about). Like "I could list that many homes if I overpriced them all like he/she does". 
I believe if you want to earn a consistent NET ( what is net in our business? About 33% of your gross commissions)income of more than $100,000 then listings are required. An investment of 10% to 20% of your desired income is a good place to start. So if you want to "net" $$100,000 then plan to spend $10K to $20K to earn it. Just like every other successful business in America does. No money (like me)? Then it is all sweat equity baby! 
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I have to share this!!! 
 
Learn how to develop content for your real estate marketing blog in a few simple steps. 
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People
Have him in circles
772 people
Pete Peterson's profile photo
Jeff Baze's profile photo
John T. Sloan's profile photo
John Bendever, Jr.'s profile photo
Chuck Corriere's profile photo
Tom Eakin's profile photo
Royal Plaza on Scotts Singapore Hotel's profile photo
The Parrish Team's profile photo
Lou Ginsberg's profile photo
Work
Occupation
I currently work in two different areas; one in which I develop online presences for local Tucson real estate agents and one in which I help businesses create social media marketing campaigns. My titles are Marketing Technician for Lance & Company of Nova Home Loans. I also act as Owner and CEO of YouSocial Marketing & Consulting. Combined I develop and create marketing for local businesses, coach them on the development process, and evaluate progress. Several have said..."Chris Webb, yeah he works with me!"
Skills
Social Media Marketer, WebSite development, Entrepreneur, Just plain being Chris Webb!!!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tucson AZ
Previously
Biloxi MS - Pittsburgh PA - Thorndike MA
Story
Tagline
Who needs #socialmedia help? Chris Webb can Help!
Introduction
People ask me all the time, Who is Chris Webb...I am a social media marketer who also does light web design. I have created and manages several Facebook business fan pages as well as Twitter business accounts. I am also well versed in Google Plus and YouTube for Business. If you need and help with a successful social media marketing campaign, please feel free to contact me at any time.

I love helping others who need technology help and do not know where to start. I am patient and I take the time to go over how and why things need to be done on social media and online in general.  I have Hubspot, Social Media Marketing University, Hootsuite University, and Courcera Classes under my belt. I am considered an expert among my peers, however I know that there is so much more to learn, do and teach. 
Bragging rights
US Air Force 2007-2011, Small Business Owner and Entrepreneur.
Education
  • Pima Community College
    Computer Programing - Computer Programmer Specialist, 2014 - present
    CERTIFICATE with a Concentration in Programming for the Web
  • Liberty University
    Interdisciplinary Studies, 2011 - 2013
    Two concentrations in Business and Social Sciences
Basic Information
Gender
Male
Other names
Chris the Terrific, Your Awesomeness
Great Value, If you like great donuts and a reasonable price look no further. Randy's offers huge delicious donuts at a fraction of the price of its competitors. What more could you ask for?
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
My wife and I discovered Bruno’s on our first trip to Santa Monica. We were walking back to the hotel thinking of what we would be getting for dinner that night and we walked right by Bruno’s. As Toucan Sam does, we followed our nose right inside and were seated immediately. The food is excellent, the service is family oriented and the atmosphere is exactly what I remember from my childhood in New England. Bruno’s is the best Italian food in Santa Monica; I highly recommend.
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Food: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
Great Stay! Fabulous location with beach access, great staff, accommodating, kind, and forward focused. When a problem arose, the staff quickly reacted with a solution. I highly recommend staying here.
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
Great Contemporary Church with a caring staff. If you seek the Word, seek no more, Pastor delivers it weekly at NBCC.
Public - 2 years ago
reviewed 2 years ago
9 reviews
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Prompt service without error, what else could one ask for in a coffee shop. Great staff, good location, and, as always, good coffee.
Food: Very GoodDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
The staff made us feel like we were not welcome. Our room felt like an ice chest when we walked in, and the water heater for the shower was very inconsistent. Limited parking unless you use their valet which is $25. WIFI in the room was $13, $20 charge to park your car in the smallest parking spaces ever created, $3 per day tourism fee, and coffee and tea were not complimentary. I do not mind paying for these items, however I would have liked to be made aware of them by hotel staff.
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Quality: GoodFacilities: GoodService: Poor - Fair
Public - 2 years ago
reviewed 2 years ago
They get the job done.
Public - 2 years ago
reviewed 2 years ago