So this is happening in Japan, and it's way more bad-ass than planking.
"There is a massive internet photo trend brewing amongst youths in Japan right now that involves taking pictures of teens who appear to be releasing invisible energy that sends their peers flying. The photo mania is especially popular amongst schoolgirls who started the trend by uploading images on Twitter and labeling them as "Makankosappo", a reference to a special attack in the popular manga-turned-anime Dragon Ball series." http://www.mymodernmet.com/profiles/blogs/dragon-ball-z-makankosappo-kamehameha/
Looks a lot like running against Google, which has been doing much of this without the help of these competitors. Maybe these companies have changed, be nice to be wrong, but grow the pie and don't include Google could apply. We shall see.